{"id":15371,"date":"2025-10-03T09:11:47","date_gmt":"2025-10-03T13:11:47","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/"},"modified":"2025-10-03T09:13:02","modified_gmt":"2025-10-03T13:13:02","slug":"unlocking-japans-format-creativity-treasure-box","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/","title":{"rendered":"Unlocking Japan\u2019s Format Creativity Treasure Box"},"content":{"rendered":"

As part of its year-round efforts to support the Japanese content creation ecosystem globally, the Broadcast Program Export Association of Japan (BEAJ) is returning to MIPCOM to host its popular Treasure Box Japan (TBJ)<\/a> format showcase.<\/p>\n

\u201cTBJ has become one of the most important gateways for Japanese content to reach the global stage at the international marketplace,\u201d says Makito (Mak) Sugiyama, BEAJ\u2019s Executive Director. \u201cLaunched as a dedicated showcase of unscripted formats in 2012, its positioning on the opening day of MIPCOM is no coincidence. Each year, more than 10,000 participants from over 60 countries gather in Cannes, and buyers are especially alert to fresh opportunities during the first sessions. By presenting world-premiere titles at this critical moment, TBJ ensures that Japanese formats are not only seen but also prioritized in subsequent business discussions and negotiations.\u201d<\/p>\n

Indeed, the event has expanded over the years in both the scale of Japanese participation and attendance. This year, ten Japanese companies will be showcasing their highlights\u2014Nippon TV, TV Asahi, TBS, TV Tokyo, Fuji TV Network, NHK Enterprises, Yomiuri TV, ABC TV, MBS and Kansai TV\u2014\u201cbringing together an unprecedented lineup of creativity,\u201d Sugiyama says. \u201cIt is also backed by the Ministry of Internal Affairs and Communications, underscoring its role as part of Japan\u2019s national strategy to promote cultural exports.\u201d<\/p>\n

Sugiyama adds, \u201cEqually important is the participation of respected international commentators such as Fremantle\u2019s Vasha Wallace and Small World IFT\u2019s Tim Crescenti, whose feedback provides a global perspective and helps contextualize Japanese content for overseas buyers.\u201d<\/p>\n

TBJ is promising a diverse and eclectic mix this year, \u201cunderlining the creative breadth of Japanese broadcasters,\u201d Sugiyama says. He stresses the curation process behind TBJ. \u201cBuyers know that the titles chosen for TBJ are carefully selected for their international adaptability. Past TBJ editions have already showcased ideas that sparked co-productions and localized adaptations.\u201d<\/p>\n

And content discovery doesn\u2019t end in Cannes, with the TBJ selections going into BEAJ\u2019s extensive online Japan Program Catalog (JPC)<\/a>, the largest one-stop portal for Japanese broadcast content. \u201cWith more than 900 overseas buyers registered, the JPC ensures that Japanese titles are discoverable year-round and provides direct access to rights holders,\u201d Sugiyama explains.<\/p>\n

\u201cThis dual approach\u2014live presentation at MIPCOM and online continuity through JPC\u2014ensures that the excitement generated in Cannes translates into concrete opportunities,\u201d Sugiyama says. \u201cThe 2025 lineup, with its bold mix of genres and strong international potential, embodies exactly what makes Japanese content stand out: creativity that is surprising, versatile and export-ready.\u201d<\/p>\n

The selection this year includes NHK Enterprises\u2019 Just Circle It!<\/em>, a visually engaging quiz; Nippon TV\u2019s physical competition Mega Catch<\/em>; Yomiuri TV\u2019s multigenerational game show Six Genz Game<\/em>; the TV Asahi dating reality show Love Time Travel<\/em>; ABC TV\u2019s comedy travel format Wait, What?<\/em>; the TBS survival money game Infinite Loop<\/em>; the genre-blending horror-meets-variety Reform Horror House <\/em>from MBS; TV Tokyo\u2019s SUMO KING<\/em>; I Doubt it!<\/em>, a psychological game show from Fuji Television; and the improv comedy The Laughing Throne <\/em>from Kansai TV.<\/p>\n

Read more in BEAJ\u2019s Showcase here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of its year-round efforts to support the Japanese content creation ecosystem globally, the Broadcast Program Export Association of Japan (BEAJ) is returning to MIPCOM to host its popular Treasure Box Japan (TBJ) format showcase.<\/p>\n","protected":false},"author":290,"featured_media":15372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3949,4509,4512,4511,4510],"class_list":["post-15371","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-broadcast-program-export-association-of-japan","tag-broadcast-program-export-association-of-japan-beaj","tag-japan-program-catalog-jpc","tag-makito-mak-sugiyama","tag-treasure-box-japan-tbj","pmpro-has-access"],"yoast_head":"\nUnlocking Japan\u2019s Format Creativity Treasure Box - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Japan\u2019s Format Creativity Treasure Box - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"As part of its year-round efforts to support the Japanese content creation ecosystem globally, the Broadcast Program Export Association of Japan (BEAJ) is returning to MIPCOM to host its popular Treasure Box Japan (TBJ) format showcase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-03T13:11:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T13:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/10\/JAPANESE-FORMAT-SHOWCASE-1025l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/\",\"name\":\"Unlocking Japan\u2019s Format Creativity Treasure Box - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-10-03T13:11:47+00:00\",\"dateModified\":\"2025-10-03T13:13:02+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking Japan\u2019s Format Creativity Treasure Box\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unlocking Japan\u2019s Format Creativity Treasure Box - TVFORMATS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/","og_locale":"en_US","og_type":"article","og_title":"Unlocking Japan\u2019s Format Creativity Treasure Box - TVFORMATS","og_description":"As part of its year-round efforts to support the Japanese content creation ecosystem globally, the Broadcast Program Export Association of Japan (BEAJ) is returning to MIPCOM to host its popular Treasure Box Japan (TBJ) format showcase.","og_url":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/","og_site_name":"TVFORMATS","article_published_time":"2025-10-03T13:11:47+00:00","article_modified_time":"2025-10-03T13:13:02+00:00","og_image":[{"width":640,"height":394,"url":"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/10\/JAPANESE-FORMAT-SHOWCASE-1025l.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/","url":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/","name":"Unlocking Japan\u2019s Format Creativity Treasure Box - TVFORMATS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvformats\/#website"},"datePublished":"2025-10-03T13:11:47+00:00","dateModified":"2025-10-03T13:13:02+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvformats\/unlocking-japans-format-creativity-treasure-box\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvformats\/"},{"@type":"ListItem","position":2,"name":"Unlocking Japan\u2019s Format Creativity Treasure Box"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvformats\/#website","url":"https:\/\/worldscreen.com\/tvformats\/","name":"TVFORMATS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvformats\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/15371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/comments?post=15371"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/15371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media\/15372"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media?parent=15371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/categories?post=15371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/tags?post=15371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}