{"id":15266,"date":"2025-09-03T09:58:36","date_gmt":"2025-09-03T13:58:36","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label\/"},"modified":"2025-09-03T11:27:50","modified_gmt":"2025-09-03T15:27:50","slug":"itv-studios-preps-new-entertainment-label-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/","title":{"rendered":"ITV Studios Preps New Entertainment Label"},"content":{"rendered":"<p>In January 2026, ITV Studios is launching a new label, focused on scalable entertainment and competitive formats, to be led by Lily Wilson and Tom Williams.<\/p>\n<p>Wilson, currently ITV&#8217;s entertainment commissioning editor, has been tapped as managing director, with Williams joining from TalkbackThames as creative director. The new, as-yet-unnamed label will focus on creating returning entertainment brands for the global market. The venture will also house the Potato team, as well as Potato\u2019s and 12 Yard\u2019s catalogs.<\/p>\n<p>Tim Carter, managing director for U.K. unscripted at ITV Studios, commented, &#8220;Lily has been synonymous with the biggest shows on television and intimately understands what it takes to create excellence. Tom is one of the most exciting originators in the industry. Together they are unstoppable, and with the heft and popularity of Potato\u2019s shows and 12 Yard\u2019s IP behind them, they promise to create a new force in entertainment.\u201d<\/p>\n<p>Wilson added: &#8220;I am absolutely thrilled to be joining ITV Studios to lead this exciting new label. I have had an amazing six years in commissioning and now cannot wait to return to my original love\u2014program making. I am so looking forward to working more closely with the hugely talented team at Potato, and of course with Tom, to bring some exciting new entertainment formats to the market.&#8221;<\/p>\n<p>Williams commented: \u201cMy four years at TalkbackThames have been truly wonderful, working on projects I\u2019ve loved alongside brilliant people right across the business. So while I\u2019m sad to be leaving, the chance to join ITV Studios and work with the exceptional Lily on such an exciting new venture was something I had to say yes to. I can\u2019t wait to get cracking with the Potato team as we set our sights on creating TV\u2019s next big hits.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In January 2026, ITV Studios is launching a new label, focused on scalable entertainment and competitive formats, to be led by Lily Wilson and Tom Williams.<\/p>\n","protected":false},"author":290,"featured_media":10198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3741,173,4444,496,3381,4445],"class_list":["post-15266","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-12-yard","tag-itv-studios","tag-lily-wilson","tag-potato","tag-tim-carter","tag-tom-williams","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITV Studios Preps New Entertainment Label - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITV Studios Preps New Entertainment Label - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"In January 2026, ITV Studios is launching a new label, focused on scalable entertainment and competitive formats, to be led by Lily Wilson and Tom Williams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T13:58:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T15:27:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2024\/01\/default-placeholder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/\",\"name\":\"ITV Studios Preps New Entertainment Label - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-09-03T13:58:36+00:00\",\"dateModified\":\"2025-09-03T15:27:50+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-preps-new-entertainment-label-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITV Studios Preps New Entertainment Label\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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