{"id":15022,"date":"2025-04-17T00:01:41","date_gmt":"2025-04-17T04:01:41","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/"},"modified":"2025-04-17T12:16:37","modified_gmt":"2025-04-17T16:16:37","slug":"nbc-greenlights-business-competition-series-with-jimmy-fallon","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/","title":{"rendered":"NBC Greenlights Business Competition Series with Jimmy Fallon"},"content":{"rendered":"<p>NBC has given the go-ahead to <em>On Brand with Jimmy Fallon<\/em>, a new unscripted series in which he leads a marketing agency, with Bozoma Saint John set to mentor the creatives.<\/p>\n<p>Hosted, executive produced and created by Fallon, the series is set to premiere later this year in collaboration with production company Electric Hot Dog. Brand names to be featured on the show include Captain Morgan, Dunkin\u2019, KitchenAid, Marshalls, Pillsbury, Samsung, SONIC Drive-In, Southwest Airlines and Therabody.<\/p>\n<p>Samsung will power the \u201cOn Brand Agency\u2019s\u201d headquarters and Netflix alum Saint John will serve as the agency&#8217;s CMO, mentoring the creatives and evaluating their work. In each episode, the contestants will work on a creative campaign for a big-name brand as they vie for a cash prize.<\/p>\n<p>\u201cI love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well,\u201d said Fallon. \u201cThis show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It\u2019s exciting.\u201d<\/p>\n<p>NBCUniversal Formats will handle the format rights. The series is produced by B17 Entertainment and Universal Television Alternative Studio in association with Electric Hot Dog. Creative Artists Agency\u2019s Media &amp; Entertainment Partnerships division is working with NBCUniversal to bring leading brands to the show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBC has given the go-ahead to On Brand with Jimmy Fallon, a new unscripted series in which he leads a marketing agency, with Bozoma Saint John set to mentor the creatives.<\/p>\n","protected":false},"author":290,"featured_media":15023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[120,2211,4258],"class_list":["post-15022","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nbc","tag-nbcuniversal-formats","tag-on-brand-with-jimmy-fallon","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBC Greenlights Business Competition Series with Jimmy Fallon - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBC Greenlights Business Competition Series with Jimmy Fallon - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"NBC has given the go-ahead to On Brand with Jimmy Fallon, a new unscripted series in which he leads a marketing agency, with Bozoma Saint John set to mentor the creatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-17T04:01:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T16:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/04\/NBC-Logo-0324.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/\",\"name\":\"NBC Greenlights Business Competition Series with Jimmy Fallon - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-04-17T04:01:41+00:00\",\"dateModified\":\"2025-04-17T16:16:37+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/nbc-greenlights-business-competition-series-with-jimmy-fallon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NBC Greenlights Business Competition Series with Jimmy Fallon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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