{"id":14970,"date":"2025-03-26T10:00:21","date_gmt":"2025-03-26T14:00:21","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/"},"modified":"2025-03-26T10:05:33","modified_gmt":"2025-03-26T14:05:33","slug":"itv-studios-partners-with-rarefied-studio-india","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/","title":{"rendered":"ITV Studios Partners with Rarefied Studio India"},"content":{"rendered":"<p>ITV Studios has partnered with Rarefied Studio India for the development, production and distribution of unscripted programming localized for India, Malaysia and Japan.<\/p>\n<p>The partnership will leverage Rarefied founder and CEO Kalpana Malviya\u2019s expertise in formatting market-specific unscripted content and her deep distribution relationships in India. Prior to establishing Rarefied Studio India, she spent nine years with Zee Entertainment.<\/p>\n<p>Rarefied Studio India specializes in format creation transcending borders, ethnicities and languages.<\/p>\n<p>\u201cWe are always looking for strong, regional partners,\u201d said Ella Umansky, VP of format acquisitions at ITV Studios. \u201cIndia is a really exciting market, and Kalpana has strong experience and relationships there. We are thrilled to work with her to create unscripted programming that can resonate with audiences both in India and around the world.\u201d<\/p>\n<p>Malviya commented, \u201cA well-executed development deal like this can better position India as a key player in the global entertainment industry. It helps Indian studios and professionals gain international experience, increases investments and showcases Indian storytelling to the world and vice versa. For ITV Studios, it\u2019s an opportunity to strengthen the entertainment ecosystem and spur creative and industry growth, and I\u2019m excited to work with the ITV Studios team to make this a reality.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ITV Studios has partnered with Rarefied Studio India for the development, production and distribution of unscripted programming localized for India, Malaysia and Japan.<\/p>\n","protected":false},"author":1412,"featured_media":14971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3485,173,4227,4228],"class_list":["post-14970","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ella-umansky","tag-itv-studios","tag-kalpana-malviya","tag-rarefied-studio-india","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITV Studios Partners with Rarefied Studio India - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITV Studios Partners with Rarefied Studio India - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"ITV Studios has partnered with Rarefied Studio India for the development, production and distribution of unscripted programming localized for India, Malaysia and Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T14:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T14:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/03\/ITVStudios-RarefiedStudio-0325.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/\",\"name\":\"ITV Studios Partners with Rarefied Studio India - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-03-26T14:00:21+00:00\",\"dateModified\":\"2025-03-26T14:05:33+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/itv-studios-partners-with-rarefied-studio-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITV Studios Partners with Rarefied Studio India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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