{"id":14914,"date":"2025-02-27T09:52:54","date_gmt":"2025-02-27T14:52:54","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/"},"modified":"2025-02-27T13:10:22","modified_gmt":"2025-02-27T18:10:22","slug":"big-owl-initium-tie-up-for-unscripted-formats-in-india","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/","title":{"rendered":"Big Owl &#038; Initium Tie Up for Unscripted Formats in India"},"content":{"rendered":"<p>Australia&#8217;s Big Owl Pictures has signed a deal with Initium Productions for the production and distribution of unscripted formats for the Indian market.<\/p>\n<p>The partnership will see the launch of 25 original formats spanning genres such as entertainment, dating, food, quiz, game, reality, sport, transactional and survival in the upcoming years.<\/p>\n<p>Shaun Murphy, founder and CEO of Big Owl Pictures, said, \u201cEach format we have created, we look at the broader life beyond the TV show, how it adapts to mobile, gaming, creative online community, tourist attraction, live event. We look at the afterglow across all of our formats so our platform partners can share in the world that the IP creates. Our relationship with Initium is built on bringing original formats to life through creative business thinking.\u201d<\/p>\n<p>David Premier, co-founder of Initium Productions, added, \u201cIndia\u2019s television and OTT landscape has experienced a huge surge, offering boundless opportunities for new-age storytelling. With this collaboration, we aim to bring fresh, engaging content to Indian viewers while maintaining the global appeal of Big Owl\u2019s popular formats to set new benchmarks in the industry.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australia&#8217;s Big Owl Pictures has signed a deal with Initium Productions for the production and distribution of unscripted formats for the Indian market.<\/p>\n","protected":false},"author":350,"featured_media":14917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2874,4183],"class_list":["post-14914","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-big-owl-pictures","tag-initium-productions","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Owl &amp; Initium Tie Up for Unscripted Formats in India - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Owl &amp; Initium Tie Up for Unscripted Formats in India - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Australia&#039;s Big Owl Pictures has signed a deal with Initium Productions for the production and distribution of unscripted formats for the Indian market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-27T14:52:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-27T18:10:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/02\/BigOwl-Shaun-Murphy_0225.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/\",\"name\":\"Big Owl & Initium Tie Up for Unscripted Formats in India - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-02-27T14:52:54+00:00\",\"dateModified\":\"2025-02-27T18:10:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/big-owl-initium-tie-up-for-unscripted-formats-in-india\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Big Owl &#038; 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