{"id":14911,"date":"2025-02-26T10:02:44","date_gmt":"2025-02-26T15:02:44","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/itv-studios-notches-up-format-deals\/"},"modified":"2025-02-26T12:21:02","modified_gmt":"2025-02-26T17:21:02","slug":"itv-studios-notches-up-format-deals","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/itv-studios-notches-up-format-deals\/","title":{"rendered":"ITV Studios Notches Up Format Deals"},"content":{"rendered":"<p>Among a set of new format deals from ITV Studios, <em>Side Hustlers<\/em> and <em>Double the Money<\/em> have been commissioned in South Africa.<\/p>\n<p><em>Side Hustlers<\/em>, originally developed by Reese Witherspoon\u2019s Hello Sunshine, follows entrepreneurs as they transform their passion projects into full-fledged businesses. The show aired on The Roku Channel in the U.S. and has been commissioned for a second season. Through Primedia, South Africa will be the first territory to produce a local adaptation of this format.<\/p>\n<p>The <em>Double the Money<\/em> deal is also through Primedia. The U.K.-originated format pits pairs against the clock to double their starting funds through strategic and high-pressure challenges. It secured its first international commission outside the U.K. in Denmark for Warner Bros. Discovery\u2019s Max.<\/p>\n<p><em>My Mum, Your Dad,<\/em> meanwhile, is heading to Belgium, with RTL bringing the local adaptation to Wallonia. Belgium is the 11th territory, after Brazil, Poland and French Canada were announced last year. Created by father-daughter duo Greg and Haley Daniels, <em>My Mum, Your Dad<\/em> offers single parents a second chance at love with their adult children secretly playing matchmaker.<\/p>\n<p>Also in the dating format arena, Videoland in the Netherlands recorded its own version of <em>I Kissed a Girl<\/em> in South Africa last month to air in the spring, and Norway is set to introduce <em>I Kissed a Boy<\/em> soon.<\/p>\n<p>Ruth Berry, president of global partnerships and Zoo 55 at ITV Studios, commented: \u201cWe are thrilled to see these entrepreneurial and diverse formats expanding into new markets. We hope these fresh concepts are just what viewers have been waiting for.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among a set of new format deals from ITV Studios, Side Hustlers and Double the Money have been commissioned in South Africa.<\/p>\n","protected":false},"author":350,"featured_media":14913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4182,3777,3778,173,3167,4139],"class_list":["post-14911","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-double-the-money","tag-i-kissed-a-boy","tag-i-kissed-a-girl","tag-itv-studios","tag-my-mum-your-dad","tag-side-hustlers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITV Studios Notches Up Format Deals - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/itv-studios-notches-up-format-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITV Studios Notches Up Format Deals - 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