{"id":14833,"date":"2025-02-03T09:42:49","date_gmt":"2025-02-03T14:42:49","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/uktv-acquires-side-hustlers\/"},"modified":"2025-02-03T12:02:01","modified_gmt":"2025-02-03T17:02:01","slug":"uktv-acquires-side-hustlers","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/uktv-acquires-side-hustlers\/","title":{"rendered":"UKTV Acquires Side Hustlers"},"content":{"rendered":"<p>UKTV has secured the U.K. premiere of <em>Side Hustlers<\/em> for its free-to-air entertainment channel U&amp;W and streaming service U.<\/p>\n<p>The U.S. business reality series is produced by Reese Witherspoon\u2019s Hello Sunshine. Originally made for The Roku Channel, the show was the number one on-demand title during its opening weekend in the U.S.<\/p>\n<p><em>Side Hustlers<\/em> follows six determined women entrepreneurs who have 40 days to transform their side hustles into full-time businesses. Mentored by expert investors Emma Grede (CEO and co-founder of Good American) and Ashley Graham (supermodel and entrepreneur), the series provides real people with a life-changing opportunity to quit their jobs and pursue their dreams.<\/p>\n<p>Seasons one and two of <em>Side Hustlers<\/em> will make their U.K. premiere on U&amp;W and be available to stream free on U later this year.<\/p>\n<p>Melanie Rumani, global head of acquisitions for UKTV and BBC Studios, said: \u201cI\u2019m delighted to have secured a deal with ITV Studios for this distinctive, high-quality title, and commend Roxana for her work in leading negotiations for UKTV. Following the journeys of real women, <em>Side Hustlers<\/em> is a fresh take on the business reality format that will resonate with our U&amp;W audience.\u201d<\/p>\n<p>Gisela Asimus Minnbergh, executive VP of sales for EMEA at ITV Studios, added: &#8220;We&#8217;re so pleased that UKTV has chosen this bingeworthy series for U&amp;W and their streaming service. <em>Side Hustlers<\/em> is such an original, topical and clever concept, not to mention it\u2019s fronted by internationally recognisable talent who are the absolute experts in their fields.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UKTV has secured the U.K. premiere of Side Hustlers for its free-to-air entertainment channel U&#038;W and streaming service U.<\/p>\n","protected":false},"author":350,"featured_media":14834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4139,4140,278],"class_list":["post-14833","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-side-hustlers","tag-uw","tag-uktv","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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