{"id":11062,"date":"2025-01-21T11:00:22","date_gmt":"2025-01-21T16:00:22","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/"},"modified":"2025-01-24T12:06:50","modified_gmt":"2025-01-24T17:06:50","slug":"hells-kitchen-gets-roblox-experience","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/","title":{"rendered":"Hell\u2019s Kitchen Gets Roblox Experience"},"content":{"rendered":"<p>Metavision, part of ITV Studios\u2019 Zoo 55, has revealed <em>Hell\u2019s Kitchen<\/em> as its first format brand to be brought into the immersive gaming and creation platform Roblox.<\/p>\n<p>The Roblox experience invites fans of the reality show to immerse themselves in the intense, high-pressure world of Gordon Ramsay\u2019s <em>Hell\u2019s Kitchen<\/em>. Players are placed into the iconic Red and Blue teams, competing to impress Chef Ramsay and vie for the title of Executive Chef.<\/p>\n<p>The experience has already garnered over 18 million visits, with 450,000 daily active users logging on to play each day. The experience also boasts a thriving Discord community, which is being used to further engage with the player base.<\/p>\n<p>It marks the first Metavision project to launch since it folded into Zoo 55.<\/p>\n<p>Ashley Lewis, managing director of Metavision, said: \u201cBy blending the unique essence of<em> Hell\u2019s Kitchen<\/em> with the immersive possibilities of Roblox, we\u2019re offering players a fresh way to engage with the brand and create their own culinary adventures. We\u2019ve got an exciting 2025 roadmap for the experience and can\u2019t wait to show the community what we have in store next.\u201d<\/p>\n<p>Graham Haigh, COO of Zoo 55, added: \u201cWhat better way to celebrate the launch of Zoo 55 than to announce our first foray into the immersive gaming space. It&#8217;s fantastic to see the iconic <em>Hell\u2019s Kitchen<\/em> brand being brought to life and engaging new global audiences on the platform.\u201d<\/p>\n<p>As a format, <em>Hell\u2019s Kitchen <\/em>has seen local versions produced in 26 countries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Metavision, part of ITV Studios\u2019 Zoo 55, has revealed Hell\u2019s Kitchen as its first format brand to be brought into the immersive gaming and creation platform Roblox.<\/p>\n","protected":false},"author":350,"featured_media":14801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[801,3030,4111,4112],"class_list":["post-11062","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hells-kitchen","tag-metavision","tag-roblox","tag-zoo-55","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hell\u2019s Kitchen Gets Roblox Experience - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hell\u2019s Kitchen Gets Roblox Experience - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Metavision, part of ITV Studios\u2019 Zoo 55, has revealed Hell\u2019s Kitchen as its first format brand to be brought into the immersive gaming and creation platform Roblox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-21T16:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-24T17:06:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/01\/2025-01-21-HellsKitchen-Roblox-0125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/\",\"name\":\"Hell\u2019s Kitchen Gets Roblox Experience - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2025-01-21T16:00:22+00:00\",\"dateModified\":\"2025-01-24T17:06:50+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hell\u2019s Kitchen Gets Roblox Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hell\u2019s Kitchen Gets Roblox Experience - TVFORMATS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/","og_locale":"en_US","og_type":"article","og_title":"Hell\u2019s Kitchen Gets Roblox Experience - TVFORMATS","og_description":"Metavision, part of ITV Studios\u2019 Zoo 55, has revealed Hell\u2019s Kitchen as its first format brand to be brought into the immersive gaming and creation platform Roblox.","og_url":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/","og_site_name":"TVFORMATS","article_published_time":"2025-01-21T16:00:22+00:00","article_modified_time":"2025-01-24T17:06:50+00:00","og_image":[{"width":640,"height":394,"url":"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2025\/01\/2025-01-21-HellsKitchen-Roblox-0125.jpg","type":"image\/jpeg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/","url":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/","name":"Hell\u2019s Kitchen Gets Roblox Experience - TVFORMATS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvformats\/#website"},"datePublished":"2025-01-21T16:00:22+00:00","dateModified":"2025-01-24T17:06:50+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvformats\/hells-kitchen-gets-roblox-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvformats\/"},{"@type":"ListItem","position":2,"name":"Hell\u2019s Kitchen Gets Roblox Experience"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvformats\/#website","url":"https:\/\/worldscreen.com\/tvformats\/","name":"TVFORMATS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tvformats\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/11062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/comments?post=11062"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/posts\/11062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media\/14801"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/media?parent=11062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/categories?post=11062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvformats\/wp-json\/wp\/v2\/tags?post=11062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}