{"id":11047,"date":"2025-01-13T08:50:19","date_gmt":"2025-01-13T13:50:19","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/enchanting-adaptations\/"},"modified":"2025-01-14T09:53:37","modified_gmt":"2025-01-14T14:53:37","slug":"enchanting-adaptations","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/enchanting-adaptations\/","title":{"rendered":"Enchanting Adaptations"},"content":{"rendered":"

Among an ever-growing array of platforms across Latin America, entertainment formats continue to find audiences in the region.<\/em><\/p>\n

In recent years, television in Latin America has undergone a significant transformation, driven by the rise of new entertainment formats that capture the attention of diverse and increasingly demanding audiences. With the arrival of digital platforms and the growing demand for dynamic content, international production companies have found fertile ground to expand their formats. Some of the leading global companies in this evolution have played a key role in diversifying the television offerings in the region.<\/p>\n

One of the challenges for companies aiming to create local versions of their formats in Latin America is considering the wide cultural variety of each region or country. \u201cWe are collaborative partners,\u201d explains Rebecca Tavares, format sales manager for Latin America at BBC Studios. \u201cWe complement the breadth and depth of our world-class content portfolio with a range of strong creative and commercial capabilities, and our commitment is to bring our content to the widest possible audience.\u201d<\/p>\n

She adds: \u201cEach format has its own DNA, but it is essential to understand what is relevant in each local culture. Since I was born and live in Latin America, share the local culture and have worked in media for more than 12 years, I can help represent the specific needs of each partner and work to ensure those needs are met.\u201d<\/p>\n

One of the most notable examples, Tavares says, is the\u00a0Bake Off<\/em>\u00a0format, which had its tenth season in Brazil with weekly broadcasts on SBT and its first celebrity edition in Argentina on Telefe. \u201cIn Brazil, the format airs weekly, while in Argentina, we had to adapt and develop the content to meet the channel\u2019s demand for a daily show,\u201d she explains. \u201cTo achieve this, we had to work closely with the content and culinary teams to understand the preferences of each audience and tailor the format to align with the cultural particularities of each country.\u201d<\/p>\n

All3Media International has a portfolio of entertainment formats designed to meet the needs of viewers, regardless of their country. The company offers titles to the global market, such as\u00a0The Underdog<\/em>\u00a0and\u00a0Cooking Up Love<\/em>.<\/p>\n

Speaking specifically about the challenges of adapting entertainment formats for the Latin American market, Yari Torres, VP of sales for Latin America and U.S. Hispanic at All3Media International, notes that the required length for certain territories in the region could present a challenge.<\/p>\n

\u201cThe delivery of a show consisting of 6 to 12 episodes from a U.K. or Western European format might be considered too short for the region,\u201d she explains. \u201cSome formats can be adapted to have a duration of 30 episodes, but others would be fundamentally altered when considering broadcast TV and cable.\u201d<\/p>\n

FLEXIBILITY ABOVE ALL<\/strong>
\nFor Mar\u00eda P\u00e9rez Campi, sales director for Latin America and U.S. Hispanic at Dori Media Group, entertainment formats are simpler to adapt than scripted formats.<\/p>\n

\u201cWe don\u2019t encounter major obstacles when adapting in different territories in Latin America and even across various continents around the world,\u201d she says. \u201cWe are flexible so that clients can make the modifications they consider necessary to localize the format, trusting that this will better engage audiences and enhance the success of the product.\u201d<\/p>\n

Power Couple<\/em>, says P\u00e9rez Campi, is the company\u2019s most successful reality show, with adaptations in more than 20 countries, \u201cand we are still negotiating new territories. It is a format that has been sold in Brazil, Mexico, Germany, the Netherlands, South Africa, India, Croatia, Bulgaria and Hungary, to name a few.\u201d\u00a0Power Couple<\/em>, created by Abot Hameiri, was renewed in Germany, Brazil, Hungary and Mexico, among other markets. At MIPCOM, the company presented\u00a0Yum Factor<\/em>, a culinary competition format that gives a twist to traditional food shows.<\/p>\n

Another standout format from Dori Media is\u00a0Smart Face<\/em>, a game show \u201cwhich has also been adapted in over 15 countries, with more than 2,000 episodes aired in Argentina, Brazil, Ecuador, Peru, Spain, the Netherlands, Russia, Portugal, Indonesia, Germany and Croatia, among others,\u201d says P\u00e9rez Campi.<\/p>\n

FERTILE GROUND<\/strong>
\nSmart Face<\/em>\u00a0is a trivia show where contestants are asked questions, but they cannot answer them themselves. They must find someone on the street to answer each question for them. If the person they choose answers correctly, the contestant wins money and moves on to the next question. If the answer is incorrect, the contestant is out of the game.\u00a0Lo sabe, no lo sabe<\/em>, the Spanish version of the show, premiered on Cuatro in Spain.<\/p>\n

\u201cAs Latin Americans, we consume all kinds of genres,\u201d highlights Carlos Quintanilla, VP of original content for Latin America and U.S. Hispanic at Sony Pictures Television (SPT). \u201cBut what we\u2019ve recently seen in the region is that large audiences are looking for feel-good content. The genre that still dominates is melodrama. The challenge we face is telling these stories well and ensuring they are high-value productions.\u201d One of the company\u2019s standout formats is\u00a0Escape perfecto<\/em>.<\/p>\n

The Turkish distributor Global Agency is not only known for its high-quality Turkish drama portfolio but also for its entertainment formats. The company is present in Latin America with a variety of local versions produced in the region.<\/p>\n

Iv\u00e1n S\u00e1nchez, sales director for Latin America, says that Brazil has been the country where Global Agency\u2019s formats have performed best. \u201cIt is the market where the success of our formats has been proven the most. Four of our formats have already been adapted with excellent results, both for free and pay TV. The best examples are undoubtedly\u00a0Keep It or Lose It<\/em>\u00a0and\u00a0My Wife Rules<\/em>, for which SBT is already working on the 15th and 9th seasons, respectively.\u201d<\/p>\n

\u201cOther formats adapted for multiple seasons in Brazil have been\u00a0Keep Your Light Shining<\/em>\u00a0and\u00a0The Rolling Kitchen<\/em>,\u201d adds S\u00e1nchez. \u201cIn the rest of the region, formats like\u00a0My Wife Rules<\/em>\u00a0and\u00a0Shopping Monsters<\/em>\u00a0have also been adapted in Peru and Chile.\u201d<\/p>\n

In recent years, there has been a lot of talk about global content with local flavor, and audiences are increasingly interested in consuming content that reflects their tastes, customs and cultures. \u201cMany trends in Latin America are similar to those in Europe and the U.S., with most of the formats being the same,\u201d explains Tavares from BBC Studios. \u201cHowever, in Latin America, there is more daily prime-time programming, where reality formats and talent shows are very popular. I have also noticed streaming platforms relaunching classic reality shows like\u00a0Temptation Island<\/em>\u00a0and\u00a0Survivor<\/em>.\u201d<\/p>\n

P\u00e9rez Campi at Dori Media points out that audience preferences change: \u201cInterests are cyclical. There are times when reality shows are in higher demand, as is the case now. [Sometimes], reality shows gain more interest during economic crises. There are periods when talent shows dominate and others when dating or culinary shows take the lead. After a while, the market becomes saturated, and the audience begins to look for different types of content.\u201d<\/p>\n

For Quintanilla at SPT, \u201cformats that worked in the past do not necessarily guarantee success. The trick is to find the essence of what you want to adapt, seek the best writers and talent in the region and work as a team to tell a story that honors what worked in the past but addresses current themes.\u201d<\/p>\n

S\u00e1nchez at Global Agency states that despite the region\u2019s diversity, \u201cwe can say that family entertainment formats have always worked very well in most Latin American markets. This is something that is aligned with our catalog. We see that major international franchises have always been well received, whether they are contests, competitions or talent shows.\u201d<\/p>\n

UNIVERSAL TRENDS<\/strong>
\nLatin America has always been impacted by economic ups and downs, which presents challenges when it comes to producing high-quality television. For this reason, collaboration among production companies, broadcasters and distributors is key.<\/p>\n

\u201cFor years at Global Agency, we have been in continuous contact with most of the channels and producers in the region,\u201d highlights S\u00e1nchez. \u201cWe are aware of the need to adapt the format not only to the idiosyncrasies of each country but also to the economic and logistical realities of our clients.\u201d<\/p>\n

He states that this is the company\u2019s strength: \u201cThe fact that most of the formats in our catalog are original gives us the flexibility to collaborate with local companies, who are the best at understanding their own market.\u201d<\/p>\n

Torres at All3Media International comments, \u201cOne of the challenges we may face is when entertainment formats are talent-based. In this way, local adaptations don\u2019t always work because the talent pool is quite small. However, incorporating everyday people has helped boost production.\u201d<\/p>\n

Tavares at BBC Studios highlights the importance of establishing partnerships with local production companies or broadcasters to ensure the success of the format. \u201cWe have global reach combined with local expertise, which offers long-term value to our content and makes the BBC Studios team an indispensable partner in a competitive market,\u201d she says. \u201cWe also have an excellent team of format consultants who are always involved in productions to ensure the highest quality standards are met and share the knowledge they have gained from the different regions where the formats have aired. This experience is crucial when launching a new show, and this is what we offer our partners, whether they are local producers or broadcasters.\u201d<\/p>\n

BUSINESS DIRECT<\/strong>
\n\u201cGenerally, we sell our formats to production companies and\/or channels or platforms directly,\u201d says P\u00e9rez Campi. \u201cWe can also enter into other types of co-production deals when it comes to paper formats that have not yet been produced or aired.\u201d<\/p>\n

In those cases, she adds, \u201cwe can establish other types of business partnerships that aren\u2019t just about selling the license, but this only applies to paper formats. For scripted, we have other models and strategic partnerships in the region. In any case, we are always open to hearing business models and thinking about strategies that benefit all parties to expand our catalog.\u201d<\/p>\n

Beyond linear, basic and paid channels, other platforms, including streaming services, are also betting on the adaptation of entertainment formats, which could represent a growth opportunity for the main IP owners offering these formats.<\/p>\n

\u201cIndeed, in recent years, we have seen how not only free and pay channels are venturing into format adaptations, but streaming platforms are also increasingly open to this type of content,\u201d comments S\u00e1nchez. \u201cIn fact, we have had some experiences in this regard in other regions that we would like to replicate in Latin America. Two of the formats in our catalog have been adapted for international platforms:\u00a0Real Love<\/em>\u00a0on Netflix and\u00a0The Remix<\/em>\u00a0on Prime Video.\u201d<\/p>\n

All3Media International\u2019s Torres points out: \u201cIt\u2019s exciting to see that streaming services are more open to content with different and shorter durations, which opens the window for more opportunities.\u201d<\/p>\n

GROWTH INNOVATION<\/strong>
\nP\u00e9rez Campi agrees that entertainment formats work well both on broadcast television and streaming platforms. \u201cStreaming platforms are looking for more niche formats, while traditional channels seek more mass-market and popular formats that appeal to general audiences. So, as distributors, we can offer what best suits their respective interests.\u201d<\/p>\n

She adds, \u201cIt\u2019s a good time for entertainment formats because they are more feasible to produce than scripted, which is unfortunately declining right now as resources become more limited. Alliances between platforms and channels will continue to boost the production of more expensive formats. I also think that for some time, the trend of simple-to-produce reality game shows, along with talent and cooking shows, will still be popular on the screen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Entertainment formats continue to find audiences in Latin America.<\/p>\n","protected":false},"author":1,"featured_media":11048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[79,69],"tags":[157,1337,4102,143,101,4103,4101,4100,191,3826],"class_list":["post-11047","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","tag-all3media-international","tag-bbc-studios","tag-carlos-quintanilla","tag-dori-media-group","tag-global-agency","tag-ivan-sanchez","tag-maria-perez-campi","tag-rebecca-tavares","tag-sony-pictures-television","tag-yari-torres","pmpro-has-access"],"yoast_head":"\nEnchanting Adaptations - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/enchanting-adaptations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enchanting Adaptations - 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