Renowned for its buzz-generating launch stunts, Global Agency is revealing a top-secret format at MIPCOM with an event in St. Tropez. \u201cWe have made the decision to unveil the show exclusively to our top buyers one day before the official market launch,\u201d says Izzet Pinto, founder and CEO. \u201cThis early preview allows our partners to experience the format firsthand and gain insight into its unique elements. The show itself carries a title that encapsulates the entire concept, narrative and vision behind it. Because of the importance and impact of the title in conveying this message, we have chosen to keep it confidential until the reveal.\u201d<\/p>\n
The rollout strategy for this brand-new format is centered on a tailor-made event designed to showcase the series in an exclusive and engaging way. Global Agency is inviting 100 top buyers from 45 different countries to St. Tropez on the Sunday before MIPCOM to give them an intimate first look at the show. The event will include a special screening session, followed by a lunch and party.<\/p>\n \u201cGlobal Agency has a reputation for innovative launch events and marketing strategies,\u201d Pinto says. \u201cWe promise to create an unforgettable day for our valuable clients. This exclusive preview is designed not only to introduce the format but to create a lasting impression that reflects the creativity and vision behind the show.\u201d<\/p>\n While many of the details are being kept tightly under wraps, Pinto says that the format aligns perfectly with Global Agency\u2019s vision of delivering entertainment that resonates on a global scale. \u201cThis has even bigger universal appeal; it suits the audiences of every country,\u201d he says. \u201cAnd it is an idea that can be produced very big or small. Creativity is the key to this format.\u201d<\/p>\n Pinto sees prospects for an American version that could then sell to the whole world as finished tapes. \u201cOverall, this format embodies Global Agency\u2019s commitment to bringing innovative and universally appealing entertainment to the market, ensuring it meets the diverse tastes and preferences of audiences worldwide,\u201d he says.<\/p>\n The top-secret format joins a catalog that includes the comedy entertainment show\u00a0Good Singers<\/em>, which has aired for three seasons on TF1, with a fifth season in production in the CIS region.\u00a0Shopping Queens<\/em>\u00a0(also known as\u00a0Shopping Monsters<\/em>) celebrated 2,500 episodes in Germany.\u00a0The Married Game<\/em>\u00a0is in its 16th season in Poland, and\u00a0Keep It or Lose It<\/em>\u00a0is in its 13th season in Brazil.\u00a0My Style Rocks<\/em>\u00a0is on season nine in Brazil. \u201cWe now have multiple formats that have run for several seasons,\u201d says Pinto. \u201cWe are very proud of the growth in our format division.\u201d<\/p>\n Daily formats, in particular, have done very well for Global Agency. For example,\u00a0My Wife Rules\u00a0<\/em>has a 16th season airing soon in Brazil. Quiz shows are on the rise, Pinto notes, pointing to the success of\u00a0Joker<\/em>\u2019s 1,165 episodes in Portugal.<\/p>\n Pinto\u2019s ambition for the brand-new format, though, is to reach 50 local editions within the first three years. \u201cWe are confident in its ability to become a prime-time sensation, with viral appeal that resonates across various demographics,\u201d he says. \u201cThis show has the elements to capture the public\u2019s imagination and become a talking point in popular culture. We envision its initial success with an American broadcaster, which would not only set a high standard but also open the door to global markets, enabling the format to thrive internationally.<\/p>\n \u201cAs the founder and CEO of the company, I bring 18 years of experience in the format business and have created multiple formats since 2010,\u201d he continues. \u201cMy deep understanding of the industry\u2019s nuances, combined with the expertise I\u2019ve gained over the years, has equipped me to develop a concept that can transcend borders and appeal to audiences worldwide. This new creation holds immense potential to be more than just a show\u2014it can go viral.\u201d<\/p>\n Global Agency is targeting the show for broadcast on free-TV channels around the world, \u201censuring broad accessibility and a wide audience reach,\u201d says Pinto. \u201cHowever, for the U.S. market, I can also envision it thriving as an original production on major streaming platforms like Netflix, Prime Video or Disney+. This would allow us to tap into the growing demand for high-quality, on-demand content while still maintaining a global presence through traditional broadcasting.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Izzet Pinto, founder and CEO of Global Agency, talks about a top-secret format launching at MIPCOM with a buzzy event for buyers in St. Tropez. <\/p>\n","protected":false},"author":350,"featured_media":10842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[101,188],"class_list":["post-10841","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-global-agency","tag-izzet-pinto","pmpro-has-access"],"yoast_head":"\n