{"id":10839,"date":"2024-09-26T09:00:06","date_gmt":"2024-09-26T13:00:06","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2024-09-26T09:15:06","modified_gmt":"2024-09-26T13:15:06","slug":"the-masked-singer-heads-to-india","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/the-masked-singer-heads-to-india\/","title":{"rendered":"The Masked Singer Heads to India"},"content":{"rendered":"<p>O4 Media, MBC Korea and Arr\u00e9 Studio have struck a deal to bring <em>The Masked Singer<\/em> to India.<\/p>\n<p>The companies have entered into an exclusive option agreement, which will see Arr\u00e9 Studio developing a localized treatment of <em>The Masked Singer<\/em> for the Indian market.<\/p>\n<p>\u201cIt\u2019s awesome to be partnering with MBC Korea and Arr\u00e9 Studio to bring <em>The Masked Singer<\/em> to India,\u201d said Gary Pudney, founder and managing director of O4 Media. \u201cThe format\u2019s success across the globe speaks to its universal appeal, and we believe that Indian audiences, with their passionate love for music, will embrace the title with the same enthusiasm.\u201d<\/p>\n<p>Haewon Chin, director of the OTT global business team of MBC, said, \u201cWe are excited to collaborate with O4 Media and Arr\u00e9 Studio to bring <em>The Masked Singer<\/em> to India. The show has demonstrated its ability to transcend cultural boundaries, and we believe that the vibrant and diverse Indian entertainment landscape is the perfect home for the next chapter of <em>The Masked Singer<\/em>.\u201d<\/p>\n<p>Namit Sharma, CEO of Arr\u00e9 Studio, added, \u201cAt Arr\u00e9, we believe in creating entertainment that will become part of pop culture, and T<em>he Masked Singer<\/em> is a format that has delivered on this in most territories. It is a phenomenal combination of music, celebrity, mystery and humor. It&#8217;s a show that engages the audience as much as it entertains them. We are proud that this is our first international format option, and there are many more to follow. \u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O4 Media, MBC Korea and Arr\u00e9 Studio have struck a deal to bring The Masked Singer to India.<\/p>\n","protected":false},"author":350,"featured_media":10843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3940,714,3253,1618],"class_list":["post-10839","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-arre-studio","tag-mbc-korea","tag-o4-media","tag-the-masked-singer","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Masked Singer Heads to India - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/?p=10839\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Masked Singer Heads to India - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"O4 Media, MBC Korea and Arr\u00e9 Studio have struck a deal to bring The Masked Singer to India.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/?p=10839\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-26T13:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-26T13:15:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2024\/09\/KingOfMaskedSinger-924.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/?p=10839\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/?p=10839\",\"name\":\"The Masked Singer Heads to India - 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