{"id":10656,"date":"2024-06-14T10:58:36","date_gmt":"2024-06-14T14:58:36","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/shine-iberia-portugal-prepping-new-competition-format\/"},"modified":"2024-06-14T10:58:40","modified_gmt":"2024-06-14T14:58:40","slug":"shine-iberia-portugal-prepping-new-competition-format","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/shine-iberia-portugal-prepping-new-competition-format\/","title":{"rendered":"Shine Iberia Portugal Prepping New Competition Format"},"content":{"rendered":"<p>Shine Iberia Portugal is producing<em> Mistura Beir\u00e3o<\/em>, a new reality competition show created in partnership with Portuguese liqueur Licor Beir\u00e3o and broadcaster TVI.<\/p>\n<p>The series, presented by Maria Cerqueira Gomes and Rui Sim\u00f5es and judged by drink expert Jaime Montgomery, sets out to discover the best cocktail maker in Portugal. It is set to debut on TVI on June 15.<\/p>\n<p>The series will crown the best mixologist in Portugal and offer them the chance to attend the European Bartender School in New York.<\/p>\n<p>Macarena Rey, CEO, Shine Iberia, said: \u201cWe have strong expertise in producing premium talent\/competition formats in Portugal with the likes of <em>MasterChef<\/em>\u00a0and creating world class branded entertainment, such as <em>Hairstyle: The Talent Show<\/em> with Alfaparf Milano Professional. <em>Mistura Beir\u00e3o<\/em> is a fun, fresh take on this genre, and the incorporation of Licor Beir\u00e3o, in partnership with TVI, has allowed us to explore a new field of expertise with some extremely gifted and creative contestants.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shine Iberia Portugal is producing Mistura Beir\u00e3o, a new reality competition show created in partnership with Portuguese liqueur Licor Beir\u00e3o and broadcaster TVI.<\/p>\n","protected":false},"author":3087,"featured_media":10657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3804,3805,3806,1654],"class_list":["post-10656","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-licor-beirao","tag-mistura-beirao","tag-shine-iberia-portugal","tag-tvi","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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