{"id":10598,"date":"2024-05-13T08:00:27","date_gmt":"2024-05-13T12:00:27","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2024-05-14T09:36:26","modified_gmt":"2024-05-14T13:36:26","slug":"nbcuniversals-corie-henson-on-peacocks-competition-and-game-show-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/nbcuniversals-corie-henson-on-peacocks-competition-and-game-show-strategy\/","title":{"rendered":"NBCUniversal\u2019s Corie Henson"},"content":{"rendered":"

The competition format The Traitors<\/em> has taken the world by storm, becoming a full-on cultural phenomenon. In the U.S., Peacock commissioned the iteration, based on an All3Media International format, with Alan Cumming as host. The first season won an Emmy Award for outstanding casting for a reality program, and season two became Peacock\u2019s most-watched reality series. A third has been ordered as well. Along with the success of the U.S. treatment, the U.K. and Australian versions are available to stream on Peacock. Corie Henson, executive VP of unscripted content, competition and game shows at NBCUniversal, talks with TV Formats <\/em>about the immense success of The Traitors<\/em> and other punchy properties such as the Love Island<\/em> universe, along with what\u2019s new on Peacock and the tenets of success for both fresh and familiar formats.<\/p>\n

TV FORMATS: <\/strong>Let\u2019s talk about some of those entertainment competitions and game shows. What\u2019s guiding that strategy for Peacock?
\nHENSON: <\/strong>Across the board, with Peacock in particular, we have created this amazing Love Island<\/em> universe that spans beyond the mothership. It\u2019s Love Island<\/em>, Love Island Games<\/em>, the international version, Love Island All Stars<\/em>. Dating shows are working for us.<\/p>\n

We\u2019ve invested in a new series, which just premiered on May 9, called Love Undercover<\/em>. It\u2019s built on unique IP and the Premier League. We\u2019re looking at different ways to tap into IP and not always the most orthodox or traditional ways. Love Undercover<\/em> is a dating series, but it\u2019s built around these five famous international soccer players. We\u2019re hoping that that speaks to a broad audience and has the potential for scale.<\/p>\n

Stand-alone games are a little trickier, not just for Peacock but across the board for streamers. There hasn\u2019t been a big one that\u2019s broken out just yet. All of the big competition shows we have right now are all winners. They\u2019re knocking down all of the other unscripted shows and ranking number one across not just Peacock but across the streaming landscape\u2014The Traitors<\/em> is a great example.<\/p>\n

We\u2019re being really selective. We\u2019re trying to look for built-in fanbases [like with] Premier League or Love Island<\/em>, but also on linear, we just launched Deal or No Deal Island<\/em>.<\/p>\n

TV FORMATS:<\/strong> Deal or No Deal Island <\/em>is so fun to watch!
\nHENSON: <\/strong>We\u2019ve seen delayed viewing just explode on Peacock next-day, and we knew going into this series that there was an audience for it on Peacock as well, which is a win-win for us. Across platforms, Deal or No Deal Island<\/em> has reached more than 24 million viewers in just the first four episodes, and we just announced that we\u2019re renewing it for a second season.<\/p>\n

TV FORMATS: <\/strong>For The Traitors<\/em>, the U.K. and Australian versions are on the platform. How are the international versions of these hit entertainment competitions and game-show formats performing with audiences, and what does that tell you about what audiences in the U.S. want?
\nHENSON: <\/strong>It\u2019s really interesting. The<\/em> Traitors<\/em> is such a compelling case study because it is and continues to be a very successful co-production that we do with the BBC. The scope and scale of our show exists because of their commitment and collaboration, and vice versa. They launched the first season about a month or so before we did. We really used that ballyhoo and press that was going out and the conversation around the launch in the U.K. to invigorate viewers and let them know that there was something big coming here in the U.S. We clearly bet on the right show.<\/p>\n

We\u2019re doing that again with a new show coming up, Destination X<\/em>\u2014also in partnership with the BBC.<\/p>\n

The data is there to support the acquisition of these international versions, and that is helping serve core audiences and bring them back week to week and episode on episode to the platform. If you\u2019re a fan of The Traitors<\/em> U.S., you\u2019re probably going to miss it when that reunion ends. Hopefully, we\u2019re rolling you right over into The Traitors<\/em> U.K. and The Traitors<\/em> Australia. In some instances, we\u2019ve noticed that people who came for the U.S. version of any of these shows\u2014for example, Love Island USA<\/em>\u2014and then left after the season was over, actually came back to the platform for the international version. It is all about creating an innovative ecosystem of content to keep people engaged.<\/p>\n

TV FORMATS: <\/strong>When you\u2019re looking at the next 12 to 18 months ahead, how will Peacock be building out this entertainment slate?
\nHENSON: <\/strong>Not only do we have our originals on Peacock, we have next-day content from NBC and Bravo. What we\u2019re looking to do is keep building on our IP\u2014that is what we\u2019re focusing on. So, whether it\u2019s America\u2019s Got Talent: Fantasy League<\/em>, The Traitors<\/em> or Love Island All Stars<\/em>, we\u2019ll keep looking to bring fan-favorite characters from shows outside of Peacock together in a fresh and interesting way.<\/p>\n

TV FORMATS: <\/strong>Was there anything else that you wanted to mention that I haven\u2019t gotten to highlight yet?
\nHENSON: <\/strong>It\u2019s worth saying that we are so proud of The Traitors<\/em>. The work that the producers do and the quality of the show is unparalleled. They really did create this world that you want to immerse yourself in. It\u2019s the number one unscripted series in the country across all streaming, and it\u2019s Peacock\u2019s most popular new unscripted show ever. I\u2019m pretty proud of that.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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