{"id":10544,"date":"2024-04-09T09:00:30","date_gmt":"2024-04-09T13:00:30","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2024-04-09T09:15:02","modified_gmt":"2024-04-09T13:15:02","slug":"new-social-experiment-format-unveiled-internationally","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/new-social-experiment-format-unveiled-internationally\/","title":{"rendered":"New Social Experiment Format Unveiled Internationally"},"content":{"rendered":"<p><em>The Swap Project<\/em>, a new comedic social experiment format, has been launched globally following its February debut in Japan.<\/p>\n<p>The East-meets-West title sees two people from different sides of the world with the same occupation swap lives for a week. Not only do the participants exchange jobs and professional responsibilities, but they must also carry out each other\u2019s domestic chores and family duties.<\/p>\n<p>TGC Global Entertainment (TGC GE) and Fuji Television Network will share the distribution of <em>The Swap Project<\/em>, with Fuji Creative Corp., the distribution arm of Fuji Television Network, handling Asia, while TGC GE will represent the format in the rest of the world.<\/p>\n<p>Phil Gurin, founder of TGC GE, said: &#8220;On one level, <em>The Swap Project<\/em> is a sweet, funny format that follows the experiences of two people doing the same job in two different worlds. But it\u2019s also a front-line exploration of difference and otherness and how these can be overcome if we focus on the things that unite rather than divide us. Most of all, however, <em>The Swap Project<\/em> is wonderful entertainment. Who doesn\u2019t want to see how a Michelin-starred Japanese sushi chef copes with life in a chaotic family-run Mexican restaurant in Downtown LA\u2014or how his Hispanic counterpart deals with living in a chef\u2019s dormitory in Tokyo? Spoiler alert: hilariously!&#8221;<\/p>\n<p>Takeru Kato, the Swap Project director at Fuji Television Network, said: &#8220;My background of living in both Japan and the U.S. was the initial motivation for coming up with <em>The Swap Project<\/em>. Whenever I come back home from a long stay in the U.S., my wipers will go off instead of the blinkers when making a turn, or I get irritated by the people who block the right lane on the escalator when I return to the U.S. We are all aware of our big differences: Most of us speak a different language or look different and have different faiths. I believe it\u2019s the small differences, like the wipers and escalators, where we discover something new or that makes us laugh and, most importantly, helps us realize that we have a lot in common. This episode is a swap between chefs from Japan and the U.S., but by changing the countries, changing the jobs, changing the cast\u2026the possibilities for this show are infinite.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Swap Project, a new comedic social experiment format, has been launched globally following its February debut in Japan.<\/p>\n","protected":false},"author":3087,"featured_media":10545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2206,2819,3718],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-fuji-television-network","tag-tgc-global-entertainment","tag-the-swap-project","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Social Experiment Format Unveiled Internationally - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/?p=10544\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Social Experiment Format Unveiled Internationally - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"The Swap Project, a new comedic social experiment format, has been launched globally following its February debut in Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/?p=10544\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T13:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-09T13:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2024\/04\/Fuji-TheSwapProject-0424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Alfano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Alfano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/?p=10544\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/?p=10544\",\"name\":\"New Social Experiment Format Unveiled Internationally - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2024-04-09T13:00:30+00:00\",\"dateModified\":\"2024-04-09T13:15:02+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/?p=10544#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/?p=10544\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/?p=10544#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Social Experiment Format Unveiled Internationally\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\",\"name\":\"Alexa Alfano\",\"description\":\"Alexa Alfano is associate editor at World Screen. 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