{"id":10298,"date":"2024-02-08T11:02:43","date_gmt":"2024-02-08T16:02:43","guid":{"rendered":"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/"},"modified":"2024-02-08T11:02:48","modified_gmt":"2024-02-08T16:02:48","slug":"velvet-hammer-media-inks-deal-with-issa-raes-hoorae","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/","title":{"rendered":"Velvet Hammer Media Inks Deal with Issa Rae\u2019s Hoorae"},"content":{"rendered":"<p>Velvet Hammer Media (VHM) has signed a production deal with Issa Rae and her production company Hoorae to develop unscripted series.<\/p>\n<p>The deal reunites VHM\u2019s Jennifer O\u2019Connell and Rebecca Quinn with Hoorae\u2019s Rae, Montrel McKay and Nichole T. Roberts, who all worked together on Max\u2019s <em>Sweet Life: Los Angeles<\/em> and <em>Project Greenlight<\/em>. Through the new partnership, the two companies will create projects across dating, social experiments and competition.<\/p>\n<p>\u201cWe have such a successful history and great working relationship with Issa, Montrel and Nichole, and everyone at Hoorae,\u201d O\u2019Connell and Quinn said. \u201cThat backdrop definitely set the stage, but it\u2019s our collective love for messy, gripping, high-stakes reality shows that sealed the deal on this new partnership.\u201d<\/p>\n<p>McKay, president of film and TV at Hoorae, added, \u201cOur shared vision and commitment to impactful storytelling make this partnership with VHM a perfect match. We look forward to pushing boundaries, exploring new narratives and delivering content that reflects our world and captivates, inspires and resonates with audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Velvet Hammer Media (VHM) has signed a production deal with Issa Rae and her production company Hoorae to develop unscripted series.<\/p>\n","protected":false},"author":1412,"featured_media":10299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3576,3577,3578,3579,3580,3581],"class_list":["post-10298","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hoorae","tag-issa-rae","tag-jennifer-oconnell","tag-montrel-mckay","tag-rebecca-quinn","tag-velvet-hammer-media","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Velvet Hammer Media Inks Deal with Issa Rae\u2019s Hoorae - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Velvet Hammer Media Inks Deal with Issa Rae\u2019s Hoorae - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"Velvet Hammer Media (VHM) has signed a production deal with Issa Rae and her production company Hoorae to develop unscripted series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T16:02:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T16:02:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/VelvetHammerMedia-Hoorae-0224.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/\",\"name\":\"Velvet Hammer Media Inks Deal with Issa Rae\u2019s Hoorae - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2024-02-08T16:02:43+00:00\",\"dateModified\":\"2024-02-08T16:02:48+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/velvet-hammer-media-inks-deal-with-issa-raes-hoorae\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Velvet Hammer Media Inks Deal with Issa Rae\u2019s Hoorae\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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