Yes Yes Media has hired BAFTA-winning executive producer and showrunner Mark Sidaway as head of entertainment and Lydia Arding as director of production.<\/p>\n
Sidaway will build out the entertainment department, using his experience to deliver large-scale entertainment formats and live programming. Arding will oversee all financial and operational activity for the business and drive strategy across the whole production slate.<\/p>\n
Sidaway\u2019s extensive experience includes serving as the creative lead and executive producer on The Coronation Concert<\/em>, as well as leading the creative team in devising and producing The Platinum Party at the Palace<\/em>, a two-and-a-half-hour live concert to celebrate the Queen\u2019s Platinum Jubilee. The concert won the BAFTA for best live event and TV moment of the year for Paddington and the Queen.<\/p>\n Prior to that, Sidaway won the BAFTA for best live event for launching Prince William\u2019s Earthshot Prize. He has also produced prime-time entertainment shows for multiple networks in the U.K. and the U.S., including The Global Citizen Prize<\/em>, hosted by John Legend for NBC. He was also the showrunner for ten seasons of The X Factor<\/em>.<\/p>\n Arding joins from Hidden Light Productions\u2014the Hillary Rodham Clinton- and Chelsea Clinton-backed indie\u2014where she was head of production. Before that, she was head of factual production at Avalon Entertainment and managed all output across TV and audio for its slate. She also oversaw multiple series commissions for Sky, BBC, ITV, Channel 4, Channel 5 and UKTV.<\/p>\n \u201cMark is a huge talent and has vast experience across the entertainment world\u2014specifically large-scale productions and talent shows\u2014which are a big area for us,\u201d said Richard Bacon, founder of Yes Yes Media. \u201cI am delighted to work so closely with him across our many projects. Equally, Lydia brings a great mix of production experience and strategic thinking to our television and tech ideas.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Yes Yes Media has hired BAFTA-winning executive producer and showrunner Mark Sidaway as head of entertainment and Lydia Arding as director of production.<\/p>\n","protected":false},"author":1,"featured_media":10113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3511,3512,2969,2971],"class_list":["post-10112","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-lydia-arding","tag-mark-sidaway","tag-richard-bacon","tag-yes-yes-media","pmpro-has-access"],"yoast_head":"\n