{"id":10083,"date":"2023-12-04T08:50:49","date_gmt":"2023-12-04T13:50:49","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2023-12-05T09:42:42","modified_gmt":"2023-12-05T14:42:42","slug":"all3media-internationals-sabrina-duguet","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/","title":{"rendered":"All3Media International\u2019s Sabrina Duguet"},"content":{"rendered":"<p>AsiaPac has proven to be a strong market for All3Media International when it comes to remakes of its scripted hits, among them\u00a0<em>Liar\u00a0<\/em>and\u00a0<em>Miss Fisher\u2019s Murder Mysteries<\/em>. Sabrina Duguet, executive VP for the Asia Pacific at All3Media International, tells\u00a0<em>TV Formats<\/em>\u00a0about the company\u2019s booming scripted formats business across the region.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/newsletters.worldscreen.com\/tvformats\/img\/2023-12-01-Sabrina-Duguet.jpg\" alt=\"***Image***\" width=\"150\" height=\"198\" \/><strong>TV FORMATS:<\/strong>\u00a0What\u2019s driving the gains in your scripted formats business?<br \/>\n<strong>DUGUET:<\/strong>\u00a0It\u2019s been the strongest increase we\u2019ve had in the business for the past few years. We are at around 15 scripted format commissions in Asia and another seven or eight in development. Out of all the commissions, eight are in India. Our latest collaboration is with Banijay on the scripted format\u00a0<em>Rellik\u00a0<\/em>from Two Brothers Pictures. Many Two Brothers formats have been adapted in India; they love their writing, and having their names at the end of the credits gets the show sold. People want a scripted format to access incredible writers and scripts. It started with dark crime series, and now it\u2019s moving lighter. So crime, but not where crime is the only focus. Shows like\u00a0<em>The Missing<\/em>, which is crime but also a family drama. We\u2019re collaborating with BBC Studios India on another Two Brothers show,\u00a0<em>Strangers<\/em>, aka\u00a0<em>White Dragon<\/em>. Crime is one element, but other things are happening. We\u2019re also looking at family dramas and comedies. We\u2019ve had\u00a0<em>Step Dave<\/em>, which was commissioned in China.<\/p>\n<p>The success has been a mix of the market needing it, in terms of more local productions in Asia, with all the VOD platforms wanting to attract new audiences and needing a lot of scripted series as quickly as possible, and adapting formats is a way to fast-track that. Our offering has never been better, and the demand has never been higher. That has created a great business opportunity.<\/p>\n<p>While India has been the biggest so far, we\u2019ve done several in China, confirmed our first in Korea, and the biggest development has been in Southeast Asia. We did\u00a0<em>Liar<\/em>\u00a0in Malaysia, and there are several others we\u2019ll announce soon.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0Are you retaining the rights to the local versions so you can distribute those as finished tape?<br \/>\n<strong>DUGUET:<\/strong>\u00a0The first big success we had in that was with the adaptation of an Australian series called\u00a0<em>Miss Fisher\u2019s Murder Mysteries\u00a0<\/em>that we adapted in China for Tencent. The international sales have been pretty incredible. Also, a lot of the Indian series we\u2019ve done recently, we\u2019ve had offers from several territories around the world. So it\u2019s a double opportunity here. First, in adapting the formats, creating and helping create a fantastic local version for our clients and partners. Then, on the back of that, selling that local version, sometimes in collaboration with the partners.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0You\u2019ve also staffed up your team in Asia.<br \/>\n<strong>DUGUET:\u00a0<\/strong>At the beginning of the year, we created three new roles, so we have more resources to cover all the new business. We hired Jaenani Netra to oversee India. Amanda Pe covers all of Southeast Asia. Tony Ziran Tang joined us from BBC Studios, and he covers North Asia. It\u2019s a great reflection of the growth of the business.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0What\u2019s happening on the entertainment formats front?<br \/>\n<strong>DUGUET:<\/strong>\u00a0Years ago, the format deals were on the non-scripted side, and then it shifted to scripted. It\u2019s not just in Asia; in the rest of the world, VOD platforms want to get new subscribers, and they attract them with scripted. However, you need to retain them and diversify, and scripted content can be costly. Non-scripted is a fantastic step to do that. We have a strong increase in interest and demand for non-scripted formats.\u00a0<em>The Traitors<\/em>\u00a0has helped that conversation. It\u2019s an international hit. I\u2019m hoping to announce some of those deals around ATF. But also key brands like\u00a0<em>Cash Cab<\/em>\u00a0and other smaller budget formats with strong track records. While studio entertainment still works, we are seeing some interesting conversations with clients willing to do something different, like\u00a0<em>Gogglebox<\/em>. It is a huge success in Mongolia. There\u2019s demand from linear platforms but also the VODs.<\/p>\n<p><strong>TV FORMATS:\u00a0<\/strong>And what\u2019s driving your finished program sales?<br \/>\n<strong>DUGUET:<\/strong>\u00a0It\u2019s a bit of a mix. A lot of the pan-Asia channels have shut down. These traditionally covered a lot of non-scripted acquisitions. We have started to pivot to other parts of the business. When the global VOD platforms started in Asia, they wanted to look at local content; they went hyper-local. But they also had to diversify by acquiring content from abroad. Drama has always done quite well. The key territories have not changed; Japan is always strong, there\u2019s been decent business in China, and also with the safer non-scripted: history, wildlife and science. In India, the focus has been less on the tape because of the increase in local production, but key brands still work really well. Anything with Gordon Ramsay works. VOD platforms know they don\u2019t need to promote it much because viewers will find it. We have\u00a0<em>Kitchen Nightmares<\/em>\u00a0season eight,\u00a0<em>Gordon Ramsay\u2019s Future Food Stars<\/em>\u00a0in the U.K., and we\u2019re launching in Australia with Gordon on Nine Network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The executive VP for the Asia Pacific talks about the company\u2019s booming scripted formats business across the region.<\/p>\n","protected":false},"author":290,"featured_media":10084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[157,2574],"class_list":["post-10083","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-all3media-international","tag-sabrina-duguet","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All3Media International\u2019s Sabrina Duguet - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All3Media International\u2019s Sabrina Duguet - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"The executive VP for the Asia Pacific talks about the company\u2019s booming scripted formats business across the region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-04T13:50:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T14:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Sabrina-Duguet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/\",\"name\":\"All3Media International\u2019s Sabrina Duguet - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-12-04T13:50:49+00:00\",\"dateModified\":\"2023-12-05T14:42:42+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/all3media-internationals-sabrina-duguet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All3Media International\u2019s Sabrina Duguet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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