{"id":10073,"date":"2023-11-27T09:59:54","date_gmt":"2023-11-27T14:59:54","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/bbc-studios-andre-renaud\/"},"modified":"2023-11-28T09:48:21","modified_gmt":"2023-11-28T14:48:21","slug":"bbc-studios-andre-renaud-2023","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/","title":{"rendered":"BBC Studios\u2019 Andre Renaud"},"content":{"rendered":"

At MIPCOM this year, BBC Studios gave a selection of executives an opportunity to display their smarts with a live play-along of\u00a0The 1% Club<\/em>. The game-show format from Magnum Media in the U.K. has emerged as one of BBC Studios\u2019 buzziest hits. Having already rolled out in markets such as France, Germany, Israel and Spain, BBC Studios announced new deals in Cannes, including one with Prime Video in the U.S. and Canada.\u00a0The 1% Club<\/em>\u00a0is part of an extensive game-show slate at BBC Studios that encompasses new hits as well as library classics that are being rebooted for a new era. Andre Renaud, senior VP of global format sales, talks to\u00a0TV Formats\u00a0<\/em>about the always-present demand for game shows and the innovations needed to cut through the clutter.<\/p>\n

\"***Image***\"TV FORMATS:\u00a0<\/strong>What are some of your key game-show format highlights?
\nRENAUD:\u00a0<\/strong>The last several years have seen a large volume of game shows on the screen worldwide, both new ideas and reboots. The success of\u00a0The 1% Club<\/em>\u00a0keeps growing for us and for Magnum Media.\u00a0Bridge of Lies<\/em>\u00a0has been airing on BBC One. That\u2019s from STV Studios. We have a version now in Spain. The game-show sphere is quite wide;\u00a0In with a Shout<\/em>, for example, on ITV, I would still count as a game show. This is where everyone\u2019s just shouting at the TV about what they see to win money.\u00a0The Weakest Link<\/em>\u00a0has been doing well for us in the U.S. with Jane Lynch and on the BBC with Romesh Ranganathan. Those reboots have been quite popular.<\/p>\n

TV FORMATS:\u00a0<\/strong>What new innovations do you need to grab a buyer\u2019s attention when there are numerous game-show formats out there?
\nRENAUD:\u00a0<\/strong>A great game show is one the viewers can play along at home.\u00a0The 1% Club<\/em>\u00a0is a great example of that. And the great thing about that format is it\u2019s not about what you know; it\u2019s just about what you see. If we\u2019re talking about what iterations and innovations there are, I think physicality is back, but not necessarily in the way we might think. So, it\u2019s not necessarily physical game shows but something with movement. While budgets are tight, we\u2019re seeing something else come through: game shows that are not stationary.\u00a0Moneybags<\/em>\u00a0is an example\u2014they\u2019re physically picking up things as they go.\u00a0Breaking Point<\/em>, which we had on RTL in Germany, where you\u2019re waiting to see what the breaking point of something is, also has a lot of physicality. And the game within a game, a hybrid with reality, is also picking up interest.<\/p>\n

TV FORMATS:\u00a0<\/strong>What differentiates an access game show from a prime-time one?
\nRENAUD:\u00a0<\/strong>Besides the budget? Truthfully, not much. A good format has to be scalable. We\u2019re talking about elements that satisfy a daytime viewer and budget versus a prime-time viewer and budget. You\u2019re possibly looking at games that can be played across the week in a daily strip instead of high-stakes stand-alone. The tone is usually lighter for daytime, and there\u2019s quite a lot more tension in prime time. Let\u2019s remember that game shows have transitioned from daytime to prime time and can have those versions, and you see what scales up.\u00a0The Weakest Link<\/em>\u00a0in the U.K. at the moment is in access. An excellent format is always scalable.<\/p>\n

TV FORMATS:\u00a0<\/strong>If you\u2019re trying to resurrect a classic game-show brand, how would you make it fresh and relevant for contemporary audiences?
\nRENAUD:\u00a0<\/strong>A good idea is a good idea. People are looking for authenticity and truth in storytelling. That also can go through into a great game show. If I look at\u00a0Friends Like These<\/em>, does ithave to be gendered groups now? Can it be colleagues? Can it be things that make it a bit more modern and inclusive? If you look at\u00a0The Weakest Link<\/em>, the people hosting it now are true comedians. There\u2019s a wink and nudge that makes it feel more inclusive and warmer and less combative.<\/p>\n

TV FORMATS:<\/strong>\u00a0How do you innovate every season for returning brands?
\nRENAUD:<\/strong>\u00a0There are loads of straightforward things that you can do to continue playing a great game show. The talent who are engaged in it. You also can look at specials around particular themes. Celebrity versions tend to do well. In\u00a0The 1% Club<\/em>, we launched a play-along app for season two.<\/p>\n

TV FORMATS:<\/strong>\u00a0What are the pillars of a good game-show format that make it replicable and scalable across varying markets?
\nRENAUD:\u00a0<\/strong>First and foremost, it needs to be a simple premise that anyone can understand. Adaptable questions, so a premise that can make it feel local. Make it as visual as possible. And the hosts, particularly for the tone you\u2019re trying to achieve. When we\u2019re looking at re-versioning, we spend a lot of time on the role of a host in a particular game show. Are they on your side? Are they your enemy? Are they there to create a sense of fun? That\u2019s crucial in finding the talent to allow that to happen and create the atmosphere.<\/p>\n

TV FORMATS:<\/strong>\u00a0How do you see the market for game shows in the 12 months ahead, amid the squeeze on programming budgets and a slowdown in scripted?
\nRENAUD:<\/strong>\u00a0When I speak to clients around the world, there\u2019s always a feeling that viewers come to game shows. Regardless of what\u2019s happening around the world, I don\u2019t see any waning of game shows happening anytime soon in markets where there is already an appetite for them. I am starting to see that markets that don\u2019t necessarily have a traditional appetite for game shows are also considering them for the exact reasons you describe. You can film three or four of these in a day. I don\u2019t see any sign of game shows waning.<\/p>\n

TV FORMATS:<\/strong>\u00a0We\u2019ve seen streamers enter the format space, but not significantly in the game-show arena. Do you see that changing?
\nRENAUD:<\/strong>\u00a0Streamers will continue to try all genres as a way of capturing the audience. Even if you look at how streamers were exploring reality as a genre to begin with and how we all thought perhaps that wouldn\u2019t be something that would work. They continue to test the models. The insight and the data streamers have means they can drill down into what viewers enjoy when they\u2019re watching something. There\u2019s a way of differentiating that streamers will probably continue working on. I don\u2019t think they\u2019re going to walk away from it entirely. Especially streamers that have linear channels and can stream across all of their platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

The senior VP of global format sales talks about the always-present demand for game shows and the innovations needed to cut through the clutter.<\/p>\n","protected":false},"author":290,"featured_media":10074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[2037,1337],"class_list":["post-10073","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-andre-renaud","tag-bbc-studios","pmpro-has-access"],"yoast_head":"\nBBC Studios\u2019 Andre Renaud - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios\u2019 Andre Renaud - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"The senior VP of global format sales talks about the always-present demand for game shows and the innovations needed to cut through the clutter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T14:59:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T14:48:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Andre-Renaud.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"213\" \/>\n\t<meta property=\"og:image:height\" content=\"120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/\",\"name\":\"BBC Studios\u2019 Andre Renaud - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-11-27T14:59:54+00:00\",\"dateModified\":\"2023-11-28T14:48:21+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/bbc-studios-andre-renaud-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Studios\u2019 Andre Renaud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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