{"id":10040,"date":"2023-11-06T08:50:33","date_gmt":"2023-11-06T13:50:33","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2023-11-07T09:40:53","modified_gmt":"2023-11-07T14:40:53","slug":"media-ranchs-sophie-ferron-2023","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/","title":{"rendered":"Media Ranch\u2019s Sophie Ferron"},"content":{"rendered":"<p>A strong supporter of helping to bring paper formats from idea to series, Media Ranch has been championing fresh ideas from its inception. Through its Horsepower incubator, the company has provided a training ground that fosters and celebrates new creators. Among the formats to come from this initiative is\u00a0<em>House Party<\/em>, which infuses state-of-the-art tech into its gameplay. Sophie Ferron, co-principal at Media Ranch, talks to\u00a0<em>TV Formats\u00a0<\/em>about some of the secrets of successful game shows in today\u2019s marketplace.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/newsletters.worldscreen.com\/tvformats\/img\/2023-11-03-Sophie-Ferron.jpg\" alt=\"***Image***\" width=\"165\" height=\"195\" \/><strong>TV FORMATS:<\/strong>\u00a0What new game shows are you rolling out globally?<br \/>\n<strong>FERRON:<\/strong>\u00a0We have an exciting one called\u00a0<em>Best at Everything<\/em>\u00a0from the incredible Dan Munday. We also have Wonwoo Park\u2019s new singing format\u00a0<em>Round Table<\/em>, which has a great gaming strategy to it.<\/p>\n<p><strong>TV FORMATS:\u00a0<\/strong>What goes into keeping a game show fresh season after season?<br \/>\n<strong>FERRON:\u00a0<\/strong>It\u2019s important to remember that one has to balance familiarity with \u201cfreshness.\u201d There is a reason people watch, say,\u00a0<em>Family Feud<\/em>. We get it, and it has a feeling of nostalgia and comfort. However, it also innovates in terms of the style of questions, the tone, the type of families, enhancing the set, etc. Also, new challenges and twists that feel authentic to the show are important to bring into the mix every so often.<\/p>\n<p><strong>TV FORMATS:\u00a0<\/strong>What about the approach to casting?<br \/>\n<strong>FERRON:<\/strong>\u00a0Excited, entertaining, confident and, depending on the show, reflecting the audience. We want to feel excited to get the correct price on\u00a0<em>The Price is Right<\/em>\u00a0and feel that rush and jubilation of the contestant (while laughing with the over-the-topness) and intelligent and \u201ctop of class\u201d and maybe even secretly boastful when we watch\u00a0<em>Jeopardy!<\/em>\u2014while always in awe at how much or little they bet.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0What new innovations are you seeing in game-show formats?<br \/>\n<strong>FERRON:<\/strong>\u00a0We are definitely seeing new approaches to tech and some hybrids. For example, our paper format\u00a0<em>WATCH!<\/em>\u00a0is a hybrid between variety and quiz, the proven format\u00a0<em>Round Table<\/em>\u00a0is singing meets game strategy, and our Horsepower incubator-made paper format\u00a0<em>House Party<\/em>, which is based on the hit game\u00a0<em>Just Dance<\/em>, uses state-of-the-art tech developed by Ubisoft to ensure that the TV version has the gameplay recognized by fans of the game.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0What differentiates a daytime or access game show from one suitable for prime time?<br \/>\n<strong>FERRON:<\/strong>\u00a0They are all fun. We would say that daytime and access prime are more familiar and comfortable. Less focus is needed, and it\u2019s more about the zaniness of the contestants. Prime time has higher stakes, more tech, bigger budgets, more celebrities and drama.<\/p>\n<p><strong>TV FORMATS:<\/strong>\u00a0What are some of the core pillars of a game-show format that make it easy to replicate across multiple markets and budget levels?<br \/>\n<strong>FERRON:\u00a0<\/strong>Solid, simple gameplay. If it has that, it is scalable. And, relatability and playability. We all want to spell the word as the Wheel of Fortune spins. We all want to guess the song on\u00a0<em>Beat Shazam<\/em>. We all want to know if our answers fall in line with the top 100 on\u00a0<em>Family Feud<\/em>\u00a0and to ask what that says about us. Our show\u00a0<em>WATCH!<\/em>\u00a0plays on the fact that no matter how enthralling a performance is, we all see things differently, and it\u2019s difficult to remember and describe reality.<\/p>\n<p><strong>TV FORMATS:\u00a0<\/strong>With a squeeze on budgets and continuing uncertainty over scripted given the situation in the U.S., what are your forecasts for the game-show formats sector in the 6 to 12 months ahead?<br \/>\n<strong>FERRON:\u00a0<\/strong>Unscripted always thrives when there are slowdowns on the scripted side. However, game shows usually have hosts, who will not be able to perform. And game shows take a lot of development and expertise to get right. I foresee perhaps a small bump in what we see out there\u2014but not a huge shift.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The co-principal talks about some of the secrets of successful game shows in today\u2019s marketplace.<\/p>\n","protected":false},"author":290,"featured_media":10041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1480,1501],"class_list":["post-10040","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-media-ranch","tag-sophie-ferron","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Ranch\u2019s Sophie Ferron - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media Ranch\u2019s Sophie Ferron - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"The co-principal talks about some of the secrets of successful game shows in today\u2019s marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T13:50:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-07T14:40:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Media-Ranch-Sophie-Ferron.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"441\" \/>\n\t<meta property=\"og:image:height\" content=\"263\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/\",\"name\":\"Media Ranch\u2019s Sophie Ferron - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-11-06T13:50:33+00:00\",\"dateModified\":\"2023-11-07T14:40:53+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/media-ranchs-sophie-ferron-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media Ranch\u2019s Sophie Ferron\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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