{"id":10014,"date":"2023-10-19T01:00:43","date_gmt":"2023-10-19T05:00:43","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvformats\/worldscreen.com\/"},"modified":"2023-10-19T01:15:02","modified_gmt":"2023-10-19T05:15:02","slug":"sipur-heroes-formats-unite-for-cooking-competition-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/","title":{"rendered":"SIPUR &amp; Heroes Formats Unite for Cooking Competition Series"},"content":{"rendered":"<p>The Israeli-based global studio SIPUR and Ukraine\u2019s Heroes Formats have teamed up for the new cooking competition series <em>SUPERmarketCHEF<\/em>.<\/p>\n<p>The fast-paced <em>SUPERmarketCHEF<\/em> celebrates delicious and simple meals prepared by home cooks from diverse cultures. Recruited at neighborhood supermarkets, unsuspecting shoppers must suddenly audition to become national culinary stars.<\/p>\n<p>Zipi Rozenblum, head of unscripted formats for SIPUR, and Pavel Cherepin, co-founder of Heroes Formats, also revealed that the project from the two war-torn nations will serve as the first series under a new, non-scripted co-development and co-production pact between SIPUR and Heroes. Heroes is presenting the format to potential buyers at this week\u2019s MIPCOM on behalf of SIPUR.<\/p>\n<p>Rozenblum said, \u201cThis partnership between SIPUR and Heroes stems from our mutual love of this project, respect for each other and our complementary creative abilities, as well as our successful track records in this space and, sadly, the common bond we now share by seeing our two nations torn apart by the brutality of evil forces.\u201d<\/p>\n<p>Cherepin added, \u201cOut of these dire circumstances, we hope to bring some much-needed light to the world with<em> SUPERmarketCHEF<\/em>. It is so entertaining, addictive and fun and hits on a universal theme that cuts across all cultures: our stomachs and shared desire for delicious, home-cooked, economical food served by the best chefs in the world\u2013everyday home cooks.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Israeli-based global studio SIPUR and Ukraine\u2019s Heroes Formats have teamed up for the new cooking competition series SUPERmarketCHEF.<\/p>\n","protected":false},"author":3087,"featured_media":10015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3401,3402,3403],"class_list":["post-10014","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-heroes-formats","tag-sipur","tag-supermarketchef","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SIPUR &amp; Heroes Formats Unite for Cooking Competition Series - TVFORMATS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SIPUR &amp; Heroes Formats Unite for Cooking Competition Series - TVFORMATS\" \/>\n<meta property=\"og:description\" content=\"The Israeli-based global studio SIPUR and Ukraine\u2019s Heroes Formats have teamed up for the new cooking competition series SUPERmarketCHEF.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVFORMATS\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T05:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T05:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvformats\/wp-content\/uploads\/sites\/10\/2017\/07\/Supermarketchef-SipurHeroes-1023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexa Alfano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexa Alfano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/\",\"name\":\"SIPUR &amp; Heroes Formats Unite for Cooking Competition Series - TVFORMATS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\"},\"datePublished\":\"2023-10-19T05:00:43+00:00\",\"dateModified\":\"2023-10-19T05:15:02+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/sipur-heroes-formats-unite-for-cooking-competition-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvformats\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SIPUR &amp; Heroes Formats Unite for Cooking Competition Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvformats\/\",\"name\":\"TVFORMATS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvformats\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvformats\/#\/schema\/person\/2653b97e27eaf76a4713c75f0e821dad\",\"name\":\"Alexa Alfano\",\"description\":\"Alexa Alfano is associate editor at World Screen. 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