Welsh Version of Gogglebox in the Works

S4C has launched a tender for production companies for the Welsh-language version of Channel 4 and Studio Lambert’s Gogglebox format.

The local version will be broadcast in late fall 2022 in a non-competitive slot trailing the upcoming Channel 4 series. The show will air under the title Gogglebocs Cymru.

The winning company will work together with S4C, Channel 4 and Studio Lambert to ensure the success of the production in the Welsh language.

The casting will need to reflect “modern Wales in its entirety,” and the series will play a key commissioning role in the year of the Channel’s 40th birthday. Its aim with the casting process will be to “celebrate Welsh characters around Wales and Welsh speakers in and around the rest of the U.K.”

S4C’s chief content officer, LLinos Griffin-Williams, said: “I am thrilled that Channel 4 has, for the first time, made an exception with one of their most valued formats by agreeing to release exclusivity of Gogglebox in the U.K. to S4C. As two public-service broadcasters with a close and collaborative working relationship, we are delighted to be entrusted with such an important brand.”