TVFORMATS
Melanie Leach, chief executive of Twofour Group, and Andrew Mackenzie, the company’s chief creative officer, sat down with TV Formats to discuss the current market for entertainment across the television landscape. The executives also weigh in on broadcasters’ willingness to take risks and what they look for in a show to know that it could have legs to travel as a format.
The Twofour Group boasts a collection of companies that specialize in the production of everything from drama to comedy, factual to entertainment. Part of this pack, Twofour is behind such hits as This Time Next Year, a format that uses an innovative “time-travel TV” technique to show viewers transformations in an instant, while Boomerang is behind such successful factual-entertainment successes as What Would Your Kid Do?
