Tiny Riot! Netherlands & Zoomin.TV Unveil Online Music Format

LONDON: FremantleMedia’s Tiny Riot! Netherlands and Zoomin.TV, part of MTG, are launching a new international online music format, Continuum.

The format brings together four YouTube stars, who have never met each other, from four different countries to create pop music and tap into their fan bases to bring them together offline. Each artist uploads split-screen videos so they sing together virtually while asking the fans to get them to the milestone of 400,000 subscribers, which then will trigger their first performance together on the same stage.

“Continuum brings together the format development strengths of FremantleMedia applied in a digital environment and the distribution and digital production power of Zoomin.TV,” said Arthur Clement, the general manager of Tiny Riot!

“With this format we will reach Generation Z and have access to a built-in audience, thanks to the well-known performers and hit-makers already attached. Continuum is in many ways groundbreaking. The international collaboration between FremantleMedia and Zoomin.TV makes this project even more spectacular.”

Jan Riemens, CEO of Zoomin.TV, added, “I’m really excited to be partnering with FremantleMedia on this extraordinary, one-of-a-kind project. We will provide extensive knowledge and talent in digital production and distribution, across all new and traditional platforms.”