The Traitors Lands New Adaptations

All3Media International has unveiled a new round of adaptations for IDTV’s global format phenomenon The Traitors.

Primedia Studios has acquired the rights to create a local adaptation of the show for African audiences, while a Romanian version has been ordered by Pro TV. The new treatments join the recently commissioned versions in Italy and Spain.

The Italian treatment, produced by Fremantle Italia for Amazon MGM Studios, is set to debut on Prime Video in 2025 in Italy. Atresmedia TV and Gestmusic (Banijay Iberia) commissioned the Spanish version.

Since its launch in the Netherlands in 2021, the format has landed over 25 adaptations and numerous returning seasons.

Stephen Driscoll, executive VP for EMEA and co-productions at All3Media International, commented, “I am thrilled to welcome a host of brilliant new partners in The Traitors family across EMEA. It’s incredibly exciting to have The Traitors travelling to a new continent with Primedia Studios in South Africa as well as welcoming such brilliant partners in Prime Video, Atresmedia TV and Pro TV, who have an impressive track record for delivering hit entertainment formats in their territories. I have every confidence audiences in South Africa, Spain, Italy and Romania can expect to be absolutely addicted to these entertaining and dramatic new versions of The Traitors.”