The Power Format Rolling Out in 18 Countries

The Power, from Dreamspark and Studio 89, has notched up deals in 18 countries around the world, including NBCUniversal licensing the format for development in the U.S., U.K. and Australia.

The daily format premiered on French commercial broadcaster W9 on April 1 and was the most successful launch of a new format in its time slot since 2022. Among other deals, it has been commissioned by ProSiebenSat.1 and Joyn in Germany, RTL Hungary and Skai TV in Greece.

Acun Medya will produce versions in Mexico and Romania. In addition to the NBCU deal, the format rights have also been granted in Belgium and the Netherlands to Vincent TV, Spain, Portugal and Italy to Fremantle, and Denmark, Sweden, Norway and Finland to Banijay Nordics.

The strategy game centers on one critical question: Who holds the power? The daily show features 13 celebrities living together and competing in a strategic game “surveilled” by an AI called Delta. The targeted contestant’s only chance to stay is by identifying the “power player,” who must leave if exposed.

Moe Bennani, CEO of Dreamspark and executive producer, said: “Dreamspark has big ambitions. The Power is the first launch for our company, and the confidence in the concept is amazing—five countries straight to commission; we are developing the American version with NBCU and more will be announced soon. We, together with Studio89 and M6 Group, are proud this format is the next big hit reality brand in the market.”

Dimitri Gelineau, sales manager at Studio 89/M6 Formats, said: “I am delighted about the success of The Power. It is never easy these days to launch an innovative and cost-effective format, and W9 remains a safe home for such format creations. Studio 89 and Dreamspark worked hand in hand to make a French success an international success.”