Studio Lambert’s Buy It Now Lands Indian Adaptation

Rose Audio Visuals, founded by Goldie Behl, has signed on to produce an Indian adaptation of Buy It Now, a format from Studio Lambert, part of All3Media.

In the studio-based format, inventors, creators and entrepreneurs are given 90 seconds to present their products and convince an audience of 100 people to buy them. The Indian edition will preserve the core elements of the format while spotlighting local ingenuity and creativity.

Buy It Now originally aired on Channel 4 in the U.K. It was brought to the U.S. by Prime Video.

All3Media International is handling international distribution of the format.

“At Rose Audio Visuals, we’ve primarily focused on fiction and scripted content, but we see great potential in unscripted formats for Indian audiences,” said Mitesh Patel, COO at Rose Audio Visuals. “Buy It Now is a step in this direction. We’re thrilled to bring this format to our audience at a time when innovation and entrepreneurship are thriving across the country.”

Sabrina Duguet, executive VP for AsiaPac at All3Media International, added, “We are delighted to work with Rose Audio Visual on Studio Lambert’s fast-paced entrepreneurial challenge Buy It Now. The new Prime Video U.S. edition of the show, hosted by JB Smoove, has reinvigorated interest in this positive and dynamic series, and we are confident that that Indian platforms and audiences will embrace its energy.”