SISTER & Satisfaction Back New Unscripted Entertainment Venture

Broadcaster and format developer Richard Bacon is launching the TV and tech entertainment company Yes Yes Media, backed by SISTER and Satisfaction.

Yes Yes Media will be creating new unscripted formats, and the company is developing proprietary hardware and software to enable viewers to interact with these formats across multiple devices.

To lead this development, Yes Yes Media has hired California-based tech entrepreneurs Geoff Abbott and Reed Seerman.

SISTER, co-founded by Elisabeth Murdoch, Jane Featherstone and Stacey Snider, has taken a significant stake to support the founding and growth of the new unscripted entertainment venture.

“We’re now truly in the TikTok era, but traditional television entertainment hasn’t fully tapped into that in a way that feels native,” said Bacon. “I see all screens as television now. At Yes Yes, we’re developing content that naturally and authentically meets audiences on any of their devices. We’re writing talent and game shows, collaborating with a video gaming company, and creating formats that we’ll live stream directly to viewers ourselves, with everyone watching changing the story.”

“I’m so proud to be partnering with the team at SISTER, who have understood and supported this vision from the get-go and granted us access to an incredible level of expertise and support that comes with their global network,” he added.

Murdoch, SISTER co-founder and executive chair, commented, “SISTER was built to support the best creative talent regardless of genre or medium, and Richard’s vision to combine technology and storytelling is a perfect fit. He is a bold, creative entrepreneur who is full of ideas and truly thinks differently, and I’m delighted to bring his creativity, industry experience and commercial ambition into the SISTER fold.”

Meanwhile, Satisfaction and Yes Yes Media have agreed to a television format development partnership to create new unscripted formats for local and global buyers, with Satisfaction also making a significant investment in Yes Yes Media. “The partnership with Satisfaction will allow us to grow quickly by collaborating to create new and exciting television formats for global buyers,” Bacon added.

“This goes far beyond a mere investment: it is our strong belief in Richard’s talent and astonishing creativity and our wish to support him in creating a new wave of unscripted formats using never-before-seen technology,” commented Satisfaction founder and French producer Arthur Essebag. “We can’t wait to introduce these best-in-class creative ideas to audiences in our respective markets,” he added.

Other backers include Courteney Cox (Friends, Shining Vale, Scream) and songwriters Johnny McDaid and Savan Kotecha.