SAS: Who Dares Wins Set for Finnish Adaptation


Banijay Finland is set to produce SAS: Who Dares Wins for Nelonen’s SVOD platform Ruutu.

Set to air this year, the Finnish version of SAS: Who Dares Wins will feature a lineup of celebrities who will be put through a series of physical and psychological tests to discover if they have what is required to be chosen for the special forces. The Finnish training team is headed up by Navy veteran Janne Lehtonen.

In the series, Lehtonen is joined by a team of former elite servicemen to run the course and provide a unique insight into the process. From endurance tasks to facing their fears and interrogations, the famous faces will be put through their paces in new Finnish adaptation.

SAS: Who Dares Wins was created by the U.K. production company Minnow Films. Banijay Rights holds the global distribution rights for the series. Finland marks the seventh territory to adapt the format, with Denmark, Sweden and Australia already producing successful versions.

Tatu Ferchen, CEO at Banijay Finland, said: “This is a gripping format which we’re delighted to bring to Finland. The celebrities are raring to go, and while many love the outdoors and fitness, the Nelonen audience will witness them navigate one of the toughest tests of their career.”

Lucas Green, global head of content operations at Banijay, added: “SAS: Who Dares Wins is an authentic and inspiring format that has proved a ratings hit—from the U.K. and Australia to Denmark. Showcasing resilience, strength, teamwork and achievement, as the recruits go beyond their comfort zones, the journey the participants undergo is proving unmissable for audiences of all ages.”