Plimsoll Appoints Creative Director of Factual Entertainment

Plimsoll Productions, part of ITV Studios, has appointed Magnify Media founder Andrea Jackson as creative director of factual entertainment.

Jackson will develop, package and serve as executive producer across formats and factual content. She will transition from her role at Magnify Media, which was sold to Plimsoll in 2020 and will fully integrate to the ITV Studios distribution business in 2023.

Jackson established Magnify Media in 2015 and built a curated catalog of content across all unscripted and scripted genres and formats to license to networks and streamers such as Netflix, Disney+, discovery+, SVT, TV2 Denmark, SBS Broadcasting, Nippon, BBC, France Television, TVNZ, Foxtel and more. Through the acquisition deal with Plimsoll, it continued to operate under Jackson as an independent business with amplified resources, infrastructure and content, boasting titles such as Malika: The Lion Queen (FOX), My Unique B&B (BBC One), The Women of 9/11 (ABC), Marcus Wareing: Tales from the Kitchen Garden (BBC), Handmade: Good with Wood (Channel 4), Doctors vs Internet (NRK), Love Raft (DR), Fittest Family (RTÉ) and Master Cleaners (TV2 Denmark), among others.

Prior to founding Magnify Media, Jackson spent eight years as managing director of acquisitions and formats for DRG, which was sold to MTG. She worked on formats such as The Farm and The Bar, 15 to 1, Don’t Tell the Bride and Doc Martin. Previously, she co-founded and served as managing director of Zeal Entertainment, which was acquired by DRG.

At Plimsoll, she will report directly to CEO Grant Mansfield.

“We’ve been great admirers of Andrea for years and have had the fortune to collaborate with her on many endeavors while she led the charge at Magnify Media,” said Grant Mansfield, CEO of Plimsoll Productions. “We’re eager to lean into her robust formats and distribution experience, her deep relationships, specifically within the U.K. and U.S. markets, and her unparalleled knowledge of the global marketplace.”

“I’m beyond honored and overjoyed to join Grant and the incredible team at Plimsoll who share my vision for creating unique and meaningful content to resonate with viewers across the global landscape,” Jackson said. “I’m excited about the limitless opportunities that are ahead.”