Nippon TV’s Red Carpet Survival Licensed to ITV Studios

ITV Studios has acquired the exclusive rights to produce Nippon TV’s game show Red Carpet Survival in each territory where it has an unscripted production base.

The production deal spans 33 territories across Europe, the U.S., the Middle East, North Africa and Australia, as well as rights to distribute the resulting finished versions worldwide. Sales of the format to the rest of the world, including Southern and Eastern Europe, Latin America, and Asia, will continue to be handled by Nippon TV.

Red Carpet Survival sees contestants act as bodyguards who must safely escort a celebrity VIP. Their mission is to make the VIP stay on the red carpet that stretches out to their destination no matter what—it means suffering physical blows and surviving a series of crazy traps such as huge explosions, attacks by robots, and even real crocodiles secretly set on their way.

“ITV Studios is the perfect partner for us as we roll out the red carpet around the world,” commented Atsushi Sogo, president of international business development at Nippon TV. “This fast-paced, thrilling game show is ideal for family viewing and can turn any location into comedy and jeopardy simply by adding a red carpet. With the international success of Block Out, we are extremely pleased to see the localized versions of yet another high-energy game show format that is sure to keep global viewers fully entertained.”