MIPTV Spotlight: TV Asahi

TV Asahi worked with youngest Media to co-develop the new physical game format Test of Friends, which is a reimagination of Challengers on Fire, a Japanese weekly program from the 1990s.

The entertainment series vs KIDS has been picked up globally by FremantleMedia. For Experts Versus Experts, TV Asahi partnered with Small World IFT. “The format has been a hit prime-time program, and more than 80 episodes have been produced in Japan,” says Yuka Kakui, the head of format development and sales.

“We have partnered with industry leaders to recreate and distribute top TV Asahi formats for the global market,” she notes.

“Besides non-scripted formats, we are strengthening the scripted side of our business,” Kakui adds. A Family Goes Job Hunting, for example, has been sold to China’s Radiant Pictures. The show tells the story of family members who find themselves having to look for a job while facing various personal, familial and social issues.