MIPTV Spotlight: Nippon TV

Nippon TV aligned with Red Arrow Studios International for Beat the Rooms, which will be a key focus for MIPTV sales.

In the game show, the contestants are challenged not to do something. They must beat the games in many rooms, all while facing conditions such as “do not breathe,” “do not slip,” “do not fly off” and more. The format was created to open up “a new era for entertainment/studio game shows across a multitude of platforms,” says Atsushi Sogo, president of international business development at Nippon TV. “We get many inquiries asking for ‘crazy’ Japanese game shows, and we collaborated with Red Arrow Studios’ fantastic team of format experts to create a modern but still extremely funny and action-packed program. Beat the Rooms has smashed its time slot in Japan, and posts on [social media] were filled with comments, laughing and enjoying the fun show.”

Beat the Rooms has been commissioned straight-to-series for Nippon TV’s main channel in Japan. “Beat the Rooms is a creation of East meets West,” says Tom Miyauchi, who oversees format sales and international business development at Nippon TV. It features hallmarks from “crazy Japanese game shows” along with the “well-structured mechanics of Western game shows,” he explains. “It is a fast-paced game show, which can be easily re-created as a short-form online series on various platforms.”

Miyauchi adds, “We are confident that this is the game show that everyone was waiting for.”

Nippon TV is also highlighting the scripted format Weakest Beast, directed by Nobuo Mizuta, whose other credits include Mother, Woman-My Life for My Children- and anone.