MIPTV Spotlight: Nippon TV

CANNES: Leading off Nippon TV’s slate is the outdoor dating game show Love Liar.

The format follows as a romantically challenged female celebrity goes on a date with two handsome men, but only one of the guys really likes her. She must choose her match and find out which man’s passion is true and who is the “love liar.”

Nippon is also presenting the formats Celebrity Style Battle and Battle of Homes.

“As you can see from the fact that 90 percent of our content is produced in-house, we are proactively developing blockbuster content and the next generation of talented creators,” says Shigeko “Cindy” Chino, the company’s senior director of international business development. “We are happy to see some of our innovative ideas traveling across borders and excited to see more of this by building new relationships.”