MIPCOM Spotlight: Broadcast Program Export Association of Japan

Broadcast Program Export Association of Japan (BEAJ) has been driving multiple initiatives to enhance Japan’s presence in the global content market.

Among those is Treasure Box Japan (TBJ), which promotes unscripted format sales. “This year’s TBJ will feature an expanded program slate compared to last year, presenting nine titles carefully selected to meet the diverse needs of a larger pool of buyers,” says Masaru Akiyama, chief executive of business management at BEAJ.

The titles being showcased are The Swap Project, DASUNA—Don’t Show Your Pants!, The Tortoise and the Hare, Treasure Appraisers, Man or Mannequin?, KASSO, 100 Man Power (w.t.), In the Middle of Nowhere and Celebrity Fight Club.

The Treasure Box Japan showcase will take place during MIPCOM on Monday, October 21, in the Hi5 Studio.