Media Ranch Partners with Crazy Maverick Films

October 16, 2023 Kristin Brzoznowski

Media Ranch and Abhishek Rege’s Crazy Maverick Films have agreed to co-develop, co-own and distribute a slate of paper formats.

The first project under the partnership is with Lucky Horseshoe, a newly launched production venture from Blake Shelton and Lee Metzger, for two paper formats. This includes what is described as “a bold, fresh high-concept take on dating,” with development beginning this fall.

In May 2023, musician and TV personality Blake Shelton and showrunner Lee Metzger (Legendary, The Voice) joined forces to launch Lucky Horseshoe Productions. This new partnership marks one of their first international deals.

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Development and IP ownership for the first format will be with all three parties. Lucky Horseshoe will be the producer in North America, Crazy Maverick Films will produce in India, and Media Ranch will market and distribute to the rest of the world.

Shelton and Metzger said: “Lucky Horseshoe was launched in May, and this partnership is exactly what we are looking for to broaden our reach to other territories. Sophie and Abhishek have the international experience and contacts to help us create something fun and unique.”

Rege added: “Sophie and I are here at MIPCOM to promote our exciting collaboration with Blake and Lee. With all the talent involved, we know that we are bringing something special to the market—the first of many for our format development slate.”

Media Ranch’s president and founder, Sophie Ferron, said: “Media Ranch is so thrilled to announce our development deal with Abhishek Rege here at MIPCOM, and also to jointly announce our partnership with the incomparable Blake Shelton and Lee Metzger, whose talent and appeal are universally recognized and loved. Media Ranch continues to develop original formats that will make their mark on the world. We are excited to be in partnership with such fantastic format creators from around the world. The world is truly small, business is global, and this pan-world partnership is a testament to that.”