LEGO Masters Set for Japan

Banijay Rights has secured a deal for an adaptation of the competition reality format LEGO Masters in Japan.

Tokyo Broadcasting System (TBS) will produce and broadcast a first season of the format, which marks the third version to air in Asia following adaptations by MBC in South Korea and Shenzhen TV in China.

Rashmi Bajpai, executive VP of sales for Asia at Banijay Rights, said: “LEGO Masters is a masterstroke of a global format that continues to provide uplifting viewing to audiences worldwide. We’re thrilled to land this deal in Japan with our partners at TBS in what is yet another milestone format negotiation for our company in Asia.”

Kunihiro Aso, producer in the contents solution department at TBS, added: ”I am very excited and honored to produce the Japanese version of LEGO Masters, which will be a part of the worldwide megahit series. I am looking forward to working with Banijay Rights and not only learn about the production of the show but also closely examine the essence of creation behind it.”

Michael Ebbesen, general manager of LEGO Japan, said: “We are so excited that families in Japan will have an opportunity to enjoy this global phenomenon. LEGO Masters celebrates LEGO building at its very best—creative, ingenious, great teamwork and lots and lots of fun. We are looking forward to inspiring Japanese builders of all ages.”