LEGO Masters Producers Working on Domino Competition Show

Endemol Shine North America has struck a deal with YouTube domino phenom Lily Hevesh to develop a first-of-its-kind domino art competition series with her.

Hevesh is considered the top domino artist in the world based on total views and followers on social media, with a billion views on her YouTube channel. Endemol Shine North America has developed an unscripted competition series with Hevesh, titled Domino Effect, that it will be taking to the marketplace in the coming weeks.

“Lily Hevesh is truly an innovator in every sense of the word and she has helped make domino art a wildly popular global sensation,” said Sharon Levy, president of unscripted and scripted television at Endemol Shine North America. “We are thrilled to be teaming with Lily to topple onto television with mesmerizing and mind-blowing domino builds where one slight move can be the difference between ultimate victory or pure disaster.”

“I am absolutely thrilled to be working with Endemol Shine to bring domino art to television,” added Hevesh. “It is very exciting knowing that this domino competition show will introduce families to this incredible art form. Building off the success of Endemol Shine’s LEGO Masters, I know the show is in the best hands and I can’t wait to get going.”