Legends of Gaming Launches in Israel & the Netherlands

AMSTERDAM/TEL AVIV/LONDON: Endemol Shine Beyond’s global digital gaming format Legends of Gaming has rolled out in the Netherlands and Israel.

Legends of Gaming is now produced in eight territories around the world, and additional launches are planned for next year. It originally debuted in the U.K. in 2014, where the YouTube channel has now reached 1 million subscribers and more than 90 million views. The most recent productions in the Netherlands and Israel have already been generating around 50,000 views a day.

Legends of Gaming NL launched earlier this month and has already garnered more than 155,000 subscribers and nearly 3 million views. This local version features eight of the top online gaming creators in the country, such as EnzoKnol and DagelijksHaaDee, with a combined subscriber base of the legends reaching more than 4 million on YouTube.

Legends of Gaming Israel launched at the end of last month. It features several of Israel’s best YouTube creators, including Sugarzaza and Hillel Parody, and has generated nearly 2.5 million views. It is sponsored by Israeli communications group Partner.

Frank de Wit, the head of Endemol Shine Beyond Netherlands, said, “By combining premium production quality with the best gaming personalities from YouTube, we have created one of the fastest-growing YouTube channels in the Netherlands. We are extremely proud of the positive feedback and engagement from viewers and together with our partners KPN and Samsung, we are thrilled to reward the community by continuing to create top-quality content for the channel.”

Nick Kenton, the head of digital for Endemol Shine Israel, added, “We are really excited to bring Legends of Gaming to Israel, the first format of its kind in this territory, bringing Israel’s biggest YouTubers together in one place like never before, and inspiring the creators of tomorrow. We are delighted to have Partner on board and help them grow the audience of their 4GTV app.”