Judges Named for ATF Formats Pitch

SINGAPORE: Asia TV Forum and all3media international have tapped four executives to oversee the first round of judging for the inaugural ATF Formats Pitch, being held in Singapore this December.

Taking place on December 8 during ATF, the ATF Formats Pitch is seeking out innovative concepts for non-scripted entertainment formats. The winner will receive from all3media a S$3,500 cash prize and a consultancy package valued at S$16,500 to turn the idea into a format that is ready to be pitched to broadcasters.

The first round of eliminations will be handled by Greg Lipstone, the CEO of all3media America; Rachel Glaister, executive VP of press and marketing at all3media international, who devised the competition with ATF organizers; Asif Zubairy, commissioning editor for entertainment at ITV; and Deborah Sargeant, chief creative officer at Second Star, Objective Media Group’s factual-entertainment label.

Lipstone commented: “The first ATF Formats Pitch is already generating great interest in the region and I’m honored to be given the opportunity to select the top entries to proceed to the event final in December. Asia is home to a wealth of talent that has already produced some of the world’s biggest format hits, and I’m looking forward to ensuring that its best new format creators can secure this fantastic platform to showcase their ideas to the international market.”

“We are excited to have some of the industry’s pillars within and external of all3media international congregate at ATF for this very exciting event that truly garners effort to grow Asia’s entertainment content industry,” said Yeow Hui Leng, senior project director of ATF. “This inaugural ATF Formats Pitch 2016 is the start of what we hope to be a cornerstone of discovering some of the best talents, ideas and formats. You will hear it first at the Asia TV Forum & Market.”