IPCN & STV Enter Format Co-Pro Pact

LONDON: STV Productions has struck up a partnership with IPCN to co-produce a new factual-entertainment format for the Chinese market.

The new format is inspired by STV's Celebrity Antiques Road Trip. Journey to the Precious features the Chinese art of haggling, the common practice of bartering to arrive at a mutually acceptable price of goods. In this series, to be shot in London for a Chinese audience, celebrities will travel the U.K. to compete in their antique-appraisal and haggling skills. IPCN’s Shanghai-based production team will shoot the show in London together with STV’s production team.

Rebecca Yang, IPCN’s CEO, said: “For a number of years IPCN has been building connections between the U.K. and China in media. It's a great pleasure to collaborate with STV, harnessing the creativity of both businesses to co-create such a compelling format.”
 
Liam Hamilton, the deputy director of content at STV, added: “We’re very pleased to be partnering with IPCN and we’re positive that Chinese audiences will love the excitement of hitting the road in the U.K. with celebrities who are familiar to them. I think viewers will love watching the stars as they haggle their way along the antiques trail as they track down weird and wonderful bargains.”