HBO Max Adapting Bake Off in Mexico

BBC Studios Distribution has licensed The Great Bake Off format to HBO Max in Latin America.

The Great Bake Off will mark the first original unscripted production for the streaming service in Mexico. The ten-part Mexican adaptation will be a celebrity version, with famous local faces competing to be crowned best celebrity amateur baker. The series is currently in production in Mexico City.

The treatment is being produced by WarnerMedia Latin America, which previously adapted local versions of the format in Argentina and Chile.

The agreement makes Mexico the fifth Latin American country to adapt the format.

André Renaud, BBC Studios’ senior VP of global format sales, said: “We’ve seen a strong appetite for big brands like The Great Bake Off in the region, and I am thrilled that this latest agreement with HBO Max will be our fifth local adaptation in Latin America. Viewers are hungry to find feel-good and entertaining content across new platforms and services and our flexible approach at BBC Studios means that we work closely with our partners to bring incredible formats like this to a wider audience. I’m confident that The Great Bake Off will become a firm favorite with Latin American HBO Max subscribers.”