Fremantle & Mixer Strike Format Deal for Brazil

Fremantle has inked a deal that sees Mixer Films representing the company’s unscripted formats in Brazil.

The agreement with Mixer is part of Fremantle’s wider strategy aimed at growing the activity of the company in LatAm. To lead this strategy and its execution, Coty Cagliolo—previously head of Fremantle Mexico—was promoted to the newly created role of head of production for Fremantle in Latin America. Cagliolo, who reports to Fremantle Group COO Andrea Scrosati, will continue to lead Fremantle Mexico in addition to her new wider role across the region.

Mixer Films is an award-winning Brazilian studio with a production slate that ranges from advertising to feature film, documentary to reality and drama. They work with key local and global players including Netflix, HBO, Discovery, UFC, Warner TV, FOX Brazil and Brazilian TV networks Globo (including the streaming services Globoplay, SBT, Band, TV Cultura and the children’s channel Gloob).

Cagliolo said: “This partnership underlines our commitment to operating in the vibrant Brazilian market. We are delighted to be partnering with the hugely talented Mixer team to ensure Brazilian audiences can continue to enjoy the Fremantle shows they love.”

João Daniel Tikhomiroff, president of business and creative director at Mixer Films, said: “We are very excited with Fremantle’s exclusive partnership with Mixer Films in Brazil. Their winning formats perfectly completes the range of projects we offer. So now, Mixer has every means to meet all content demands from all players in Brazil.”

Hugo Janeba, managing partner and CEO at Mixer Films, said: “Mixer Films is recognized for its competent business management and excellence in all aspects of production. Fremantle is a worldwide reference for its brilliantly creative and successful formats. This combination promises to give powerful results to the Brazilian market.”