Format Veteran Siobhan Crawford to Launch Glow Media

Format veteran Siobhan Crawford and Belgian production company Free Kings have teamed to launch the unscripted distributor Glow Media at MIPCOM.

“No path to market looks the same for formats,” said Crawford, who most recently worked at Primitives and helped revive The Mole on Netflix. “The strength of Glow is its ability to source content, redevelop/format a good idea and connect partners, bridging the gap between Europe and the rest of the world in a strategic way.”

Crawford has worked in unscripted distribution for 18 years and, in addition to Primitives, has held roles at DRG, Zodiak and Banijay.

Free Kings, owned by ex-Blazhoffski (Warner Bros. Belgium) Managing Director Geert Willems and Muriel Maebe, formed in 2018, are producers of Bake Off Belgium and Celebrity Dinner Guest.

Willems and Maebe said, “It’s a very exciting time for creators of content and format owners. More than ever, good home for your ideas is essential. We understand that a perfect locally adapted format is as valuable as a good creation. Being part of Glow Media with Siobhan is a great opportunity to help share the content of passionate TV creators with the rest of the world.”