Deal or No Deal Returning to Brazil

Following a seven-year break, the game-show hit Deal or No Deal is making its return to screens in Brazil later this year.

Endemol Shine Brazil signed a licensing agreement with SBT for a new treatment of the hit show, which last aired in Brazil in 2011. Deal or No Deal is set to return to ten markets this year.

Lisa Perrin, CEO of Creative Networks at Endemol Shine Group, said: “There is a real resurgence in game-show formats and Deal or No Deal is one of our original travelling formats that has captivated audiences globally. We’re truly excited that Brazil is the tenth market to bring the show back this year.”

Juliana Algañaraz, head of Endemol Shine Brazil, commented: “For us, it is an honor that SBT and Silvio Santos want to bring back to the country one of the most successful formats in the Endemol Shine Group catalog. Deal or No Deal is one of the most electrifying game shows on world television.”