Critical Content Inks New First-Look Deals

Jenny Daly’s Critical Content has signed first-look deals with Warner Bros. International Television Production (WBITVP) Australia (The Bachelor, The Masked Singer) and Dubai-based Blue Engine Studios (Million Dollar Land).

The new partnerships aim to enhance the global reach and impact of Critical Content’s innovative formats. The company also has deals with Korea’s Something Special, Singapore’s Refinery Media, Belgium’s Be-Entertainment and France’s ITV France.

WBITVP Australia produces some of Australia’s most successful entertainment shows, including The Bachelor, The Bachelorette, Impractical Jokers, The Celebrity Apprentice, The Masked Singer and Dancing with the Stars. Its factual and documentary productions include Who Do You Think You Are?, Back in Time for Dinner and Selling Houses Australia.

Blue Engine Studios holds extensive knowledge of the Arab world, the Arab TV landscape, and emerging Arab OTT platforms, as well as focused knowledge of key markets such as Saudi Arabia, United Arab Emirates and Egypt. Its pipeline of original formats and original series includes Million Dollar Land.

“The market is dictating partnerships more than ever,” Daly said. “We are building a community of companies all with incredible content creators and tremendous respect and reach in their regions. We are so excited to now align our creative with WBITVP Australia and Blue Engine Studios—they’re both phenomenal producers and leaders in their countries.”

Michael Brooks, WBITVP Australia’s managing director, commented, “Critical Content has some of the most innovative new formats globally and excellent relationships with some of the world’s most engaging talent. WBITVP Australia has a proven history of creating hit international formats with a distinctly Aussie flavor, and we’re excited about the prospect of expanding on that through our partnership with Critical Content.”