Constructed Reality Format Day and Night Continues CEE Success

LONDON: Filmpool’s constructed reality format Day and Night, distributed by all3media International, has been recommissioned by broadcasters in Central and Eastern Europe.

RTL in Hungary ordered 249 new one-hour episodes, set to air on RTL Klub. This brings the total number of episodes ordered for Hungary to more than 1,000. In Bulgaria, MTG commissioned another 140 one-hour episodes of Day and Night, which will broadcast on the Nova channel later this year.

Day and Night follows the lives of eight diverse young inhabitants of a trendy apartment in the heart of a vibrant metropolis. The format features amateur actors and real locations, and each episode spans 24 hours in the lives of this group of flatmates.

Lucy Roberts, sales manager for formats for Northern EMEA at all3media International, commented, “We’re delighted that Day and Night is continuing to go from strength to strength across the CEE region. The format is fantastic proof of Filmpool’s expertise in this genre, boasting scripts and characters that are always engaging and relevant to its target audience, and multiple story arcs and themes that keep viewers hooked across the whole series. Combine this with the ability to generate a huge buzz on social media and its diverse commercial interactive opportunities, and Day and Night represents a great proposition for broadcasters looking to target the hard-to-reach youth audience.”