Video Interview: CJ ENM’s Diane Min

The Korean audience is a discerning one, and the TV market in the country is quite competitive. “Viewers don’t want to watch the same show again and again,” says Diane Min, head of format sales at CJ ENM. “So, even the top-rated shows don’t have that many seasons. Korean producers have one of the toughest jobs because even when they have success one season, they have to do something new. The producers and creators have to try fresh and unique things to capture the Korean audience.”

This creativity can be seen in the shows that CJ ENM is taking out to the world, and notably in its innovative format concepts traveling the globe. Among them are hybrid formats like the recently launched Artistock Game, which combines the appeal of music competition formats with stock and investment strategies.

Min talks to TV Formats Weekly about the strengths of the CJ ENM format slate and assesses the current marketplace.