Blow Up Being Localized for Australia’s Channel 7

The Blow Up format is being adapted by Endemol Shine Australia for a local version to air on Channel 7 and 7plus in 2023.

Hosted by Stephen Curry and Becky Lucas, alongside resident balloon expert Chris Adamo and a series of celebrity guest judges, Blow Up will see the nation’s greatest balloon artists, decorators and twisters go head-to-head across a variety of challenges to turn ordinary balloons into extraordinary works of art.

Filming is set to commence in Melbourne next month.

The Banijay format was originally created by EndemolShine Nederland.

Endemol Shine Australia’s CEO, Peter Newman, said: “Blow Up will take Australian families into a brilliant new world bursting with joy, fun and supersized balloon sculptures that must be seen to be believed.”

Curry said: “Blow Up is a celebration of artistry, skill, design and unbridled imagination. I’m so incredibly excited to be embarking on this bonkers adventure with Becky and these exceptionally talented artists, which is sure to remind me once again of my distinct lack of any discernible skills whatsoever. Rest assured, this is not ‘balloon animals and pirate swords’—this is full-scale, high-art balloon sculpture. These artists are the Thoroughbreds of the Inflatable Arts.”

Lucas said: “There is something very exciting about being involved in showcasing the talents of these balloon artists. I can’t wait to platform the insanely talented people who dedicate their lives to a fairly unknown art form purely for the joy of it. It’s unlike anything you’ve ever seen.”