ATF Winner Hit It Scores First Local Treatment

all3media international has revealed that Hit It, which won the inaugural ATF Formats Pitch competition last year, is being made in Singapore for its first adaptation.

Hit It looks on as two teams compete in a series of comedic physical challenges. A Singaporean version was ordered for free-to-air Malay channel Mediacorp Suria. The 8×60-minute local version, titled Hentam Sajalah, will be produced by XTREME Media for broadcast on Suria in February 2018.

Sabrina Duguet, the executive VP for Asia Pacific at all3media international, commented: “Hit It is a highly entertaining format with universal appeal and we’re confident it will be very well-received by a wide range of viewers in Singapore. The ATF Formats Pitch presents a great opportunity for us to partner with the best up-and-coming creative talent and we’re already getting traction on the global stage.”

William Lim, executive producer at XTREME Media, added: “We are very happy that our concept has won the ATF Formats Pitch and we look forward to working with all3media international to develop this fun and entertaining format together. We certainly hope that Hit It will turn out to be a big hit with the audiences of Suria Channel.”