Ant & Dec’s Limitless Win Recommissioned

ITV is bringing back the prime-time entertainment show Ant & Dec’s Limitless Win for a second season.

Created by Hello Dolly and co-developed by Hello Dolly and Mitre Studios, the format features a never-ending money ladder and allows contestants to win the world’s first unlimited jackpot.

The show launched on ITV and ITV Hub earlier this year, drawing in 6.1 million viewers for its debut episode (28-day consolidated) and becoming ITV’s biggest brand-new entertainment series launch since The Masked Singer.

The Limitless Win international format is represented by Banijay Rights.

Host Ant McPartlin said: “We are thrilled that Limitless Win has been a hit with the viewers and is coming back for more. We’re beyond excited to be able to do it all over again and we can’t wait to find new contestants to play the first TV show with a limitless jackpot!”

Host Declan Donnelly said: “We’re already preparing ourselves for another series of nail-biting drama, jeopardy and tension as we present more questions you can’t help but Google! We’re expecting more, and higher, dizzying climbs up the Limitless money ladder. We can’t wait.”

Katie Rawcliffe, ITV’s head of entertainment commissioning, commented: “Ant & Dec’s Limitless Win has quickly become an audience favorite, with families up and down the country playing along from home- from searching their kitchen cupboards to identify the length of a Pringles tube to Googling the width of Michael Jordan’s handspan. It was a no-brainer to have the high stakes game show return”

Victoria Ashbourne, CEO for Hello Dolly and executive producer of Limitless Win, said: “We are thrilled ITV has commissioned a series two so quickly and that the show has had such a great response from viewers and critics alike. We can’t wait to crack on with the next series and get viewers hooked on even more of those brilliant play-a-long questions.”